VPZ to Partner with Morrisons for 10 New Stores in 2025

Market by 2FIRSTS.ai

Dec.12.2024

VPZ to Partner with Morrisons for 10 New Stores in 2025

British e-cigarette retailer VPZ is set to partner with supermarket giant Morrisons to open 10 new stores by 2025.

According to The Scotsman on December 11th, the UK e-cigarette retailer VPZ is preparing to partner with the large supermarket Morrisons to open 10 new stores by 2025. In these new stores, VPZ plans to expand its presence in multiple communities across the UK, including seven major cities: Glenrothes, Peterhead, Leeds Hunslet, Birmingham Stechford, Darlington, Stratford, and Grantham.

This partnership will also introduce the concept of "mobile warehouses" for customer parking areas, with plans to establish two in Nottingham and one in Rotherham.

Currently, the company has established over 150 stores throughout the UK.

VPZ director Greig Fowler stated that

We are collaborating with Morrison to open ten new stores, as a key step in our journey to improve the nation's health by helping more people quit smoking. We look forward to launching new in-store locations, mobile warehouse concepts, and further expansion by 2025.

According to reports, Morrisons is the fourth largest chain of supermarkets in the UK, trailing only Tesco, Sainsbury's, and Asda.

References:

[1] Scottish vaping firm teams up with Morrisons to launch 10 new stores - including two in Scotland

Also Read:

[1] VPZ Plans to Open 23 New Stores by 2024

[2] VPZ to Open 15 New Stores, Becoming UK's Largest Vape Retailer

#Europe #Open system e-cigarettes #UK #Major companies

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