WHO Guidelines for Adult Smoking Cessation: Medication, NRT, and Counseling

Regulations by 2FIRSTS.ai
Jul.04.2024
WHO Guidelines for Adult Smoking Cessation: Medication, NRT, and Counseling
WHO releases first-ever adult smoking cessation clinical guidelines on July 2, recommending medication, NRT, and prescription drugs.

On July 2nd, the World Health Organization (WHO) released its first-ever clinical treatment guidelines for adult smoking cessation, recommending the use of medication therapy, nicotine replacement therapy (NRT), and prescription drugs such as bupropion and varenicline. The guidelines aim to support the over 750 million tobacco users worldwide who are looking to quit all forms of tobacco. It provides a comprehensive approach, including behavioral support provided by healthcare providers, digital smoking cessation interventions, and medication therapy. These recommendations apply to all adults looking to quit various tobacco products, including cigarettes, hookah, smokeless tobacco products, cigars, roll-your-own tobacco, and heated tobacco products (HTP).

 

For smokers who are interested in quitting, there are several pharmaceutical treatment options available, including varenicline, nicotine replacement therapy (NRT), bupropion, and cytisine. Varenicline, NRT, or bupropion are typically the first-line treatments recommended. For those choosing NRT, combination therapy (such as patches along with short-acting forms like gum or lozenges) may be considered.

 

For non-smokers who are interested in quitting smoking, they can choose varenicline or nicotine replacement therapy (NRT) as medication intervention options, and are offered enhanced behavioral support interventions (including individual face-to-face counseling, group face-to-face counseling, or telephone counseling).

 

Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, stated that

 

This guide provides countries with essential tools to effectively support individuals in quitting smoking and reducing the global burden of tobacco-related diseases.

 

Despite the widespread desire to quit smoking (with over 60% of the world's 1.25 billion tobacco users expressing a desire to quit), 70% of people are unable to access effective smoking cessation services due to challenges such as limited healthcare resources. In order to improve accessibility, especially in low- and middle-income countries, the World Health Organization (WHO) encourages the provision of these therapies for free or at a low cost. In 2023, in an effort to increase access to recommended smoking cessation medications, the WHO initiated a prequalification process for drugs targeting tobacco use disorders. Significant progress was made in April 2024, with Kenvue's nicotine gum and patches becoming the first NRT products to receive WHO prequalification. The guidelines also recommend various behavioral interventions, including brief counseling by healthcare workers routinely provided in healthcare settings (lasting 30 seconds to 3 minutes). For those seeking further assistance, more intensive behavioral support is advised, such as individual, group, or telephone counseling. Additionally, digital interventions, such as text messages, smartphone applications, and internet programs, are also recommended as useful tools for self-management or supplemental support.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Observation | Element Vape Launches “Made in USA” Section as Product Pages Show “Assembled in USA” and “Made in USA” Labels
2Firsts Observation | Element Vape Launches “Made in USA” Section as Product Pages Show “Assembled in USA” and “Made in USA” Labels
Element Vape, a U.S. online vaping retailer, uses origin labels such as “Made in USA” and “Assembled in USA” across disposable vape product pages and a dedicated collection page, grouping items under “Made in USA Disposable Vapes,” but the platform does not disclose on its public pages the applicable standards or evidentiary basis for these different claims.
Jan.20 by 2FIRSTS.ai
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
As next-generation nicotine products become economically central rather than marginal, traditional volume-based metrics are increasingly unable to explain consumption, risk, and value. Units designed for a cigarette-based economy struggle to describe systems defined by delivery speed, pharmacokinetics, and adaptive user behavior. Drawing on financial reporting, regulation, and nicotine science, a fundamental question: can the future of nicotine still be measured using the tools of its past?
Feb.09 by Alan Zhao | 2Firsts Perspectives
Consultation opens for Tasmania’s Public Health Amendment Bill 2026
Consultation opens for Tasmania’s Public Health Amendment Bill 2026
Consultation opened on February 6, 2026 for the Public Health Amendment (Prohibited Tobacco and Other Products) Bill 2026. The Bill intends to address illicit trade in tobacco, nicotine pouches and e-cigarettes, which has increased significantly across Tasmania in recent years. It proposes changes to the Public Health Act 1997 to further protect the health of Tasmanians by reducing the sale and supply of illicit tobacco, vaping and other products, and to strengthen existing tobacco control laws.
Feb.06 by 2FIRSTS.ai
Walgreens Brings Vapes Back to Some U.S. Stores; Juul Says It’s in or Near 6,000 Locations
Walgreens Brings Vapes Back to Some U.S. Stores; Juul Says It’s in or Near 6,000 Locations
Walgreens has begun selling vape products again in some U.S. stores, marking a notable reversal after the chain pulled vapes from shelves in 2019 amid concerns over youth use and health risks. Juul says it is expanding across thousands of Walgreens locations, and NJOY also lists Walgreens stores as retailers.
Jan.26 by 2FIRSTS.ai
Malaysia’s MOH aims to implement a vape ban in 2026, starting with open pod systems
Malaysia’s MOH aims to implement a vape ban in 2026, starting with open pod systems
Bernama (Malaysia’s national news agency) reported that Health Minister Datuk Seri Dr Dzulkefly Ahmad said the Ministry of Health aims to implement a vape ban this year, beginning with open pod systems, and will not compromise on enforcing the Control of Smoking Products for Public Health Act 2024 (Act 852).
Jan.06 by 2FIRSTS.ai
UK Guernsey's QuitVape program for youth e-cigarette cessation to end at the end of the month
UK Guernsey's QuitVape program for youth e-cigarette cessation to end at the end of the month
QuitVape e-cigarette quitting service for teens in Guernsey to end this month, after six-month trial period.
Dec.29 by 2FIRSTS.ai