Thailand's E-Cigarette Ban Supported by WHO, Government Launches "De-Normalization" Campaign to Tackle Youth E-Cigarette Use

Aug.06.2025
Thailand's E-Cigarette Ban Supported by WHO, Government Launches "De-Normalization" Campaign to Tackle Youth E-Cigarette Use
The WHO supports Thailand’s ongoing e-cigarette import and sales ban, citing harm evidence and the Tobacco Control Framework. ThaiHealth has launched a "de-normalization" campaign to reduce youth e-cigarette use. Surveys show 25% of Thai students have tried e-cigarettes, with usage linked to social environments. E-cigarette companies' commercial and political influence challenges tobacco control efforts.

Key points:

 

·The World Health Organization supports Thailand's ban on e-cigarettes, stating that it aligns with the Framework Convention on Tobacco Control and is based on evidence of harm. The organization urges vigilance against the influence of the tobacco industry. 

 

·In Thailand, a high percentage of students have been exposed to e-cigarettes, with 25% having tried them and 22% having friends who use them, highlighting the importance of social factors. 

 

·The Thai Health Promotion Foundation is launching a denormalisation effort aimed at educating youth about the dangers of e-cigarettes.

 


【2Firsts News Flash】Dr. Olivia Nieveras, a senior public health expert at the World Health Organization Thailand office, expressed support for Thailand's continued ban on the import and sale of e-cigarettes during the 23rd National Health and Tobacco Control Forum held in Thailand. She stated that the country's e-cigarette ban is in line with empirical research on the harms of e-cigarette products and is also consistent with the World Health Organization Framework Convention on Tobacco Control (FCTC), which Thailand joined in 2003.

 

She urged all relevant parties to follow Article 5.3 of the Framework Convention on Tobacco Control, which focuses on policies to protect society from the commercial and vested interests of the tobacco industry.

 

Dr. Prakit Vathesatogkit, President of the Smoke-Free Health Foundation, pointed out that the commercial and political influence held by companies selling e-cigarettes makes it harder for countries to adhere to the guidelines of Article 5.3.

 

Therefore, the World Health Organization has instructed these countries to prohibit tobacco company representatives from joining the e-cigarette control policy committee or any similar organization.

 

Dr. Prakit stated that over the past 32 years, his foundation and anti-tobacco network have helped Thailand reduce its smoking rate by 49%. However, there are still 9.8 million smokers in the country, with many young people still developing the habit.

 

Dr. Pongthep Wongwatcharapaiboon, manager of the Thailand Health Promotion Foundation, stated that e-cigarette manufacturers have adjusted their marketing strategies to portray e-cigarettes as a safer and more acceptable alternative to traditional tobacco products in order to attract more potential new users and young smokers.

 

A survey conducted by the Thailand Health Promotion Foundation, the Office of the Basic Education Commission, and the Equitable Education Fund (EEF) of 124,606 students from 1699 primary and secondary schools nationwide revealed that 25% of students have tried e-cigarettes, 22% have friends who use e-cigarettes, and 20% live in communities with high e-cigarette usage rates.

 

Dr. Pongtep stated that this indicates that the use of e-cigarettes is often related to the social environment in which individuals find themselves. He also added that the Thai Health Promotion Foundation has launched an initiative to "de-normalize" e-cigarettes.

 

The event aims to provide authentic information about the use of e-cigarettes, targeting primarily young people.

 

Dr. Peng Tie stated, "The aim of this activity is to change the concept of 'cannot smoke' to 'do not want to smoke'.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | JTI Introduces Fully Dissolvable PERLZ Nicotine Pearls in UK, Expands Range From 30-Pearl Dispensers to 10-Pearl Sachets
Product | JTI Introduces Fully Dissolvable PERLZ Nicotine Pearls in UK, Expands Range From 30-Pearl Dispensers to 10-Pearl Sachets
Japan Tobacco International (JTI) has introduced PERLZ nicotine pearls in the UK, expanding its oral nicotine portfolio beyond conventional nicotine pouches. The fully dissolvable, multi-layer pearls are placed under the tongue and come in Mint and Berry flavors at concentrations of 1mg/g and 2mg/g, equivalent to approximately 0.3mg and 0.5mg of nicotine per pearl. UK retailer Haypp published four 30-pearl dispenser listings on July 31, 2026, followed by three 10-pearl sachet products on August 17. The dispensers retail for £6.50, while the sachets cost £2.50.
product
Oct.12
India Duty-Free Nicotine Pouch Sales Face Regulatory Test as ZYN, FOX Classification Remains Open
India Duty-Free Nicotine Pouch Sales Face Regulatory Test as ZYN, FOX Classification Remains Open
The Bombay High Court has ruled that airport duty-free shops are not exempt from India's domestic regulatory laws merely because they operate beyond the customs barrier, leaving in place a sales halt covering ZYN and FOX nicotine pouches at Mumbai's international airport. The court, however, did not determine that the products necessarily qualify as "drugs" under India's Drugs and Cosmetics Act. The retailers have four weeks to submit product information to the appropriate authorities, including CDSCO, which must complete its review within 30 days of receiving the submissions.
Sep.24
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India's Ministry of Health and Family Welfare has directed states to step up enforcement against nicotine pouch sales, citing increased availability through online and offline channels and concern about nicotine exposure among children. Reuters reported that international brands including ZYN and White Fox are being sold in India. A study led by ICMR-NICPR found pouches in seven of 10 surveyed locations and identified 68 brands and 445 flavors online. Separately, India's Drugs Technical Advisory Board recommended in August that no new nicotine formulation be approved.
Regulations
Sep.28 by 2Firsts Perspectives
German Bundestag Passes Tobacco Tax Hikes: Vape Liquid Duty to Reach €0.44/ml, Heated Tobacco Taxes to Rise and Cigarettes Seen Near €12 a Pack
German Bundestag Passes Tobacco Tax Hikes: Vape Liquid Duty to Reach €0.44/ml, Heated Tobacco Taxes to Rise and Cigarettes Seen Near €12 a Pack
Germany's Bundestag passed amendments to the Tobacco Tax Act on October 15, 2026, setting out annual excise tax increases from 2027 through 2030 for e-cigarette liquids, heated tobacco, cigarettes and other tobacco products. Under the Finance Committee's amended bill, duty on qualifying e-liquids will rise from €0.32/ml in 2026 to €0.44/ml in 2030, an increase of 37.5%. Heated tobacco will retain its tax calculation based on 80% of the corresponding cigarette excise duty. The average price of a 20-cigarette pack is projected to approach €12 by 2030, with some brands potentially reaching €14. The legislation is projected to generate approximately €11.8 billion in additional tax revenue over four years and remains subject to further legislative procedures.
Regulations
Oct.19
Product | KT&G Launches lil HYBRID 3.0 Misty Rosé Edition II in South Korea With Two Pink Finishes at 88,000 Won
Product | KT&G Launches lil HYBRID 3.0 Misty Rosé Edition II in South Korea With Two Pink Finishes at 88,000 Won
South Korean tobacco company KT&G launched the limited-edition lil HYBRID 3.0 Misty Rosé Edition II on September 30, 2026, following the original Misty Rosé Edition introduced in November 2025. The new release comes in two pink finishes, Bloom Rosé and Viva Rosé, each priced at 88,000 won. Both versions initially went on sale through the lil Store online shop and lil MINIMALIUM flagship stores. From October 7, Bloom Rosé became available at approximately 1,500 lil Station retail outlets nationwide. The release retains the existing lil HYBRID 3.0 hybrid heated tobacco platform, with changes focused on exterior design and distribution.
product
Oct.10
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
Philip Morris International (PMI) showcased IQOS heated tobacco systems and nicotine pouch products at Technovation 2026 in Buenos Aires on October 7–8, presenting research on consumer attitudes, regulatory developments and illicit cigarette trade across Latin America. PMI Chief Global Growth Officer Stefano Volpetti said smoke-free products accounted for more than 7% of the Mexico City market. Argentina repealed its heated tobacco ban in May 2026 and introduced registration requirements for tobacco and nicotine products, while local media reported nicotine pouch sales in Mendoza. A PMI-commissioned survey found that only 8% of respondents across four Latin American countries were familiar with nicotine pouches. A separate KPMG study estimated illicit cigarette consumption at 77 billion sticks across 11 markets in Latin America and Canada in 2025.
PMI
Oct.13