
Key Points:
·Coverage: 6.1 billion people are protected by at least one MPOWER measure.
·Country Update: 4 countries are fully compliant (Brazil, Mauritius, Netherlands, Turkey); 7 countries are only lacking in one indicator; 40 countries have not yet reached compliance.
·Key indicators: "Warning of Tobacco Hazards" will be assessed as a priority in 2025; 110 countries will implement graphic health warnings.
·Current challenges: 30 countries still allow the sale of cigarettes without health warnings; only 33% of the global population has access to free smoking cessation services.
【2Firsts News Flash】According to a report released by the World Health Organization (WHO) on June 23, the tenth edition of the WHO Global Tobacco Epidemic Report tracks the progress made by countries in tobacco control since 2008. The MPOWER technical package aims to assist countries in implementing measures to reduce demand as outlined in the WHO Framework Convention on Tobacco Control.

The 2025 report focuses on the W indicator, which warns of the dangers of tobacco. The report shows that 6.1 billion people are protected by at least one of the best practice levels of the MPOWER indicators, with many countries making progress in tobacco control. Currently, four countries have fully achieved the MPOWER indicators, while seven countries are only lacking one indicator. At the same time, there are still 40 countries that have not reached the best practice level of the MPOWER indicators.

We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com