Key Points
- U.S. nationwide launch
- 20-pouch can format
- Eight 9 mg flavors
- Compliant e-commerce sales
2Firsts
June 17, 2026 — According to Business Wire, Haypp Group said on June 15, 2026, that ZYN ULTRA, the latest addition to the ZYN nicotine pouch portfolio, would be available nationwide through its U.S. e-commerce platforms Nicokick.com and Northerner.com for verified adult nicotine consumers.
Haypp Group is the parent company of Nicokick.com and Northerner.com. The company said the launch expands access to authentic ZYN products through secure, age-verified channels and strengthens its role as an independent online retailer for leading nicotine pouch brands. The launch follows Haypp Group’s resumption of U.S. ZYN sales in September 2025 through direct supply from the manufacturer.
Gabriel De Prado, president of the U.S. market at Haypp Group, said ZYN ULTRA represents the type of product innovation adult nicotine consumers are seeking, while Haypp Group’s role is to ensure they can access it “in the right way.” He said the company’s U.S. mission is not only to sell nicotine pouches online, but also to set a standard for responsible e-commerce with regulatory compliance at the center of its business.
According to the company, ZYN ULTRA is a new product within the ZYN portfolio and comes in a 20-pouch can, compared with the 15-pouch format used in ZYN’s flagship lineup. Haypp Group said the product offers a lower list price per pouch and expands choice within the brand.
The initial June 15 launch includes ZYN ULTRA 9 mg pouches in eight flavors: Wintergreen Blast, Arctic Mint, Peppermint Frost, Fresh Spearmint, Citrus Zest, Menthol Ice, Signature Smooth and Chill Mist. The company said a second rollout is scheduled for the end of June, when ZYN ULTRA 11 mg pouches will become available in the same eight flavors.
Haypp Group said adult consumers can purchase nicotine pouch products through Nicokick.com and Northerner.com using secure direct-purchase channels. Each order is processed with technology-driven age and identity verification in line with applicable federal and state requirements, helping restrict access to customers aged 21 and older.
Publicly available information shows ZYN ULTRA was launched in the United States in June 2026, while no formal launch in other countries could be confirmed. ZYN was developed by Swedish Match, which is now part of Philip Morris International. The brand has been sold in multiple markets, although product formats, flavors and strengths vary by regulatory requirements and commercial strategy.
The U.S. Food and Drug Administration (FDA) authorized the marketing of 20 ZYN nicotine pouch products in January 2025 through the premarket tobacco product application (PMTA) pathway, covering 3 mg and 6 mg nicotine strengths. The FDA said at the time that this was the first authorization for products commonly referred to as nicotine pouches. The Business Wire announcement provided by the user did not state the specific PMTA or marketing authorization status of ZYN ULTRA’s 9 mg and 11 mg products.
In the U.S. market, the nicotine pouch category has grown rapidly in recent years, with ZYN competing against brands including on!, VELO and Rogue. ZYN ULTRA’s online rollout with a 20-pouch format, 9 mg and 11 mg strengths and eight flavors indicates further segmentation of adult consumer demand through format, mouthfeel and per-pouch pricing.
Haypp Group said its U.S. platforms offer more than 300 nicotine pouch products. The company said it will continue to support a responsible online retail model that connects verified adult nicotine consumers with a broad assortment of established and emerging smoke-free alternatives. For the U.S. market, the launch highlights the nicotine pouch category’s shift from traditional retail toward e-commerce models built around age verification, identity checks and direct-to-consumer fulfillment.
Cover image:nicokick
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