Interview

How AI Is Rewriting the Talent Playbook for the Nicotine Industry: JTI’s Case

How AI Is Rewriting the Talent Playbook for the Nicotine Industry: JTI’s Case

AI is moving from a back-office tool to a core organizational capability in the nicotine industry. Based on JTI’s responses, this 2Firsts feature examines how AI is reshaping talent strategy, internal mobility, decision-making and human accountability as global tobacco companies compete in the shift toward new nicotine categories.