Middle East

Middle East emerges as a key market for global e-cigarette expansion with new products analyzed by 2Firsts.

Jordan Customs has seized 10 tons of expired tobacco, 60,000 packs of e-liquid, and over 10,000 illegal vapes, many of which were smuggled into the country. Customs authorities are gathering information on the sale and manufacture of these illegal products and have warned citizens to exercise caution when making purchases.

Jordan has not yet issued licenses for the sale of e-cigarette liquids. Industry representatives are calling for a simplified licensing process to support the development of the local industry. E-cigarette importers have expressed concerns about locally produced e-liquids, citing potential risks.

JTI introduces Ploom X Advanced in Jordan, marking the first launch of the device in the Middle East.

Iraq enacts comprehensive smoking ban, with strict controls on public smoking, tobacco advertising restrictions, fines for violations, an under-18 smoking ban, and plans to use taxes to fund quit-smoking programs.

Islamic bank bans credit and debit cards from being used in UAE stores selling hookah and e-cigarettes, citing Sharia law.

Jordan's new government stands by decision to increase taxes on e-cigarette products, sparking widespread debate among lawmakers and businesses.

Ispire Technology Inc. announces five-year distribution partnership with ANDS in Dubai, expanding Hidden Hills Club products to MENA and global duty-free markets.