JTI Launches "Ploom X Advanced" Heated Tobacco Product in Jordan

Nov.12.2024

JTI introduces Ploom X Advanced in Jordan, marking the first launch of the device in the Middle East.

According to Saraya News on November 12, Japan Tobacco International (JTI) has launched the heated tobacco device "Ploom X Advanced" in Jordan. This product will be introduced to the Jordanian market starting on October 6, 2024, making it the first market in the Middle East to introduce this product.

Ignacio Aguilera Carmona, CEO of JTI Jordan and Palestine, said: "Today, with the launch of Ploom in Jordan, we are moving towards the future. This represents the first time the Middle East and Africa region will experience this innovative product. We are committed to becoming a leader in the heated tobacco industry in Jordan by providing consumers with unique and exceptional experiences."

References:

[1] جيه تي أي الأردن تطلق جهاز Ploom بتقنية Heat Flow في السوق الاردني

Also Read:

[1] JTI Launches Heated Tobacco Product "Ploom" in Philippines

[2] JTI debuts new “Ploom X Advanced” in South Korea, full rollout set for November

[3] Egypt's Eastern Company Signs Three-Year Cigarette Production Contract with JTI

[4] JTI Romania Establishes Technical Center in Bucharest, Headcount at 140

[5] JTI Investment in Trier Factory for Special Tobacco Production

[6] JTI Ukraine Opens First Ploom X Advanced Boutique in Kyiv

#Middle East #Jordan #Heated tobacco products #Major companies

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT Podcast with AACS CEO: Vape Policy Imbalance Fuels Australia’s Billion-Dollar Illicit Market

In BAT’s The Smokeless Word podcast, AACS CEO Theo Foukkare warned that high taxes and strict vape bans have fueled Australia’s AUD 10-billion illicit nicotine market and rising retail crime, urging urgent regulatory reform.

Oct.27 by 2FIRSTS.ai

Illegal Disposable Vapes Still Sold in Nottingham Six Months After UK Ban: LBC Investigation

According to LBC, a follow-up investigation in Nottingham found that four out of 14 shops visited still sold illegal disposable vapes, six months after the UK Government’s ban took effect. Although fewer retailers appeared to be offering banned products compared with an earlier visit, illegal vapes remain available despite ongoing enforcement efforts.

Dec.03 by 2FIRSTS.ai

Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship

Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids, issued a statement on December 10, 2025, condemning Philip Morris International (PMI) for partnering with Ferrari to promote Zyn nicotine pouches on Formula 1 cars. She said PMI’s claim that the sponsorship targets adults is misleading, as F1’s audience has become increasingly young—with over 4 million children aged 8–12 now following the sport.

Dec.12 by 2FIRSTS.ai

New Zealand Survey Finds Adult Daily Vaping Prevalence at 11.7%, Concentrated Among Youth and Disadvantaged Groups）

A survey report released by the Public Health Communication Centre Aotearoa shows that despite New Zealand implementing stricter vaping regulations in 2025, including a ban on disposable products and tighter flavour restrictions, daily vaping rates continue to rise. The research body urges close monitoring of behavioural changes following the new rules coming into force.