PMI

PMI Launches Mass Production of ZYN at $600M Aurora Manufacturing Hub
Philip Morris International (PMI), through its subsidiary Swedish Match, has started large-scale production at a 600,000-square-foot ZYN nicotine pouch facility in Aurora, Colorado. The $600 million investment makes the site one of three ZYN manufacturing plants in the United States and the company’s second U.S. facility after Owensboro, Kentucky.
PMI
Feb.21

Philip Morris and BAT’s Nicoventures Win EPO Appeal to Revoke VMR Vape Patent
The EPO Technical Board of Appeal 3.2.02 (T 1319/24) revoked VMR Products LLC’s EP3613453 “VAPORIZER” patent after finding that a 2012 YouTube video of the Innokin iTaste VV (D3) disclosed the claimed electrical contact arrangement. Opponents Nicoventures Trading Ltd (BAT subsidiary) and Philip Morris Products S.A. prevailed.
BATPMI
Feb.17

PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street
At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.
PMI
Dec.03

PMI Launches Pre-order for New IQOS Iluma i Series
Philip Morris International (PMI) begins pre-orders for new HNB device "IQOS Iluma i" series in South Korea, available at 9 stores.
PMI
Feb.08

PMI's market share in South Korea falls short of target
Philip Morris International's market share in South Korea reaches 19.9% in Q4 2024, just shy of 20% target.
PMI
Feb.08

PMI Launches Two New Flavors for IQOS Pod System
Philip Morris International (PMI) expands its IQOS exclusive pod series with "Riviera Pearl" and "Provence Pearl," retailing at £7.
PMI
Feb.07

Opinion: Marking its 10-year anniversary, IQOS prepares to (re)enter U.S.
On Jan. 9, 2Firsts released a list of last year’s most impactful NGP news items . Prominent among them: the 10-year anniversary of IQOS, Philip Morris International’s iconic tobacco-heating system. In this article, we reflect on this remarkable milestone as IQOS prepares to (re)enter the world’s most profitable nicotine market.
PMI
Jan.13

PMI and KT&G Increase Convenience Store HNB Equipment Margins to 7% in Response to Retailer Demands
KT&G and Philip Morris Korea to increase convenience store profits on HTP devices, consumer prices remain unchanged.
PMI
Dec.26
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