PMI

At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.

Philip Morris International (PMI) begins pre-orders for new HNB device "IQOS Iluma i" series in South Korea, available at 9 stores.

Philip Morris International's market share in South Korea reaches 19.9% in Q4 2024, just shy of 20% target.

Philip Morris International (PMI) expands its IQOS exclusive pod series with "Riviera Pearl" and "Provence Pearl," retailing at £7.

On Jan. 9, 2Firsts released a list of last year’s most impactful NGP news items . Prominent among them: the 10-year anniversary of IQOS, Philip Morris International’s iconic tobacco-heating system. In this article, we reflect on this remarkable milestone as IQOS prepares to (re)enter the world’s most profitable nicotine market.

KT&G and Philip Morris Korea to increase convenience store profits on HTP devices, consumer prices remain unchanged.

Philip Morris Ukraine welcomes AMCU research results on IQOS safety claims, clarifying information for better consumer understanding.

Philip Morris International (PMI) held a technology innovation conference in Abu Dhabi, showcasing new tobacco products and health benefits.