2023 China E-cigarette Exports Surge to $11.08 billion Amid 21.55% Unit Price Decline

Industry Insight by 2FIRSTS, edited by Sophia
Jan.26.2024
2023 China E-cigarette Exports Surge to $11.08 billion Amid 21.55% Unit Price Decline
China's e-cigarette exports saw significant growth in 2023, reaching $11.08 billion, an increase of 12.48% compared to the previous year.

As the Chinese customs released the e-cigarette export data for December, 2FIRSTS has compiled the data for the period of January to December 2023. The export scale of e-cigarettes from China in 2023 has once again witnessed a significant growth, reaching a total of $11.08 billion, representing a year-on-year increase of 12.48%.

 

Total export volume amounted to 233,000 tons, representing a YoY increase of 43.37%.

 

In 2023, China's total e-cigarette exports reached 233,000 tons, representing a staggering growth rate of 43.37% compared to 162,800 tons in 2022.

 

The average export unit price has decreased by 21.55%.

 

However, it is worth noting that despite the strong growth in both the total export value and quantity, the average export unit price of Chinese e-cigarettes in 2023 has declined by 21.55%, dropping from $60.54 per kilogram in 2022 to $47.50 per kilogram.

 

This may reflect the sensitivity of the international market to the prices of e-cigarette products and the price competition strategy adopted by manufacturers to capture market share.

 

Covering 167 countries and regions worldwide, with 10 new destinations added.

 

In 2023, the market coverage of Chinese e-cigarettes has further expanded, with exports reaching a total of 167 countries and regions worldwide, an increase of 10 from the previous year.

 

New destinations that have been added include Afghanistan, Benin, Burkina Faso, Equatorial Guinea, French Saint Martin, Fiji, Democratic Republic of Congo, Cuba, Guam, Dutch Saint Maarten, Canary Islands, Gabon, Malawi, Marshall Islands, Mauritania, American Samoa, Federated States of Micronesia, South Sudan, Nicaragua, Samoa, Turkmenistan, Wallis and Futuna, Uganda, and Taiwan, China, among other countries and regions.

 

Exports have been reduced to 14 countries and regions.

 

In 2023, the export of e-cigarettes to 14 countries and regions, including Botswana, the Republic of Congo, Kiribati, Guinea-Bissau, the Cook Islands, Liberia, Martinique, Mauritius, Monaco, Niger, Palau, Seychelles, Saint Lucia, and Brunei, has also been suspended.

 

The export scale of Chinese e-cigarettes continued to experience robust growth in 2023, leading to continuous adjustments in the market landscape. However, the decrease in prices may potentially trigger profound thinking and strategic adjustments within the industry.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Azerbaijan Cancels E-Cigarette State Standard as Full Vape Ban Takes Effect on April 1
Azerbaijan Cancels E-Cigarette State Standard as Full Vape Ban Takes Effect on April 1
The Azerbaijan Institute of Standardization (AZSTAND) has announced the cancellation of state standard AZS 941:2023, “Electronic Cigarettes. General Technical Specifications.”Under legal amendments adopted on December 30, 2025, Azerbaijan has prohibited from April 1, 2026 the import, export, manufacture, storage, wholesale and retail sale, and use of e-cigarettes and their components.
Apr.07 by 2FIRSTS.ai
BAT Rothmans Upgrades neo™ Boost for glo™ HYPER Series
BAT Rothmans Upgrades neo™ Boost for glo™ HYPER Series
BAT Rothmans said on April 13 that its heated tobacco brand glo™ will launch an upgraded version of neo™ Boost, the dedicated stick for the HYPER series. The company said the refresh focuses on strengthening freshness and cooling sensations to improve the overall user experience.
Apr.14 by 2FIRSTS.ai
Patent Reveals China Tobacco Hubei Industrial Testing Animal Model for Heated Tobacco Safety Evaluation
Patent Reveals China Tobacco Hubei Industrial Testing Animal Model for Heated Tobacco Safety Evaluation
China Tobacco Hubei Industrial Co., Ltd. has published a patent describing a laboratory method to evaluate the reproductive and developmental safety of heated tobacco products using non-human animal exposure models. The approach introduces a structured toxicological testing framework that could support safety verification, quality control, and regulatory evidence generation for heated tobacco products.
Mar.09
Azerbaijan parliament passes third-reading amendments introducing e-cigarette penalties, effective April 1, 2026
Azerbaijan parliament passes third-reading amendments introducing e-cigarette penalties, effective April 1, 2026
Azerbaijan’s Milli Majlis has adopted, in its third reading, amendments to the Code of Administrative Offences introducing fines and confiscation for the use of e-cigarettes and their components, as well as import, export, production, wholesale and retail sales, and storage for sale.
Mar.04 by 2FIRSTS.ai
Imperial Brands Expects Low-Single-Digit Tobacco and NGP Net Revenue Growth in H1
Imperial Brands Expects Low-Single-Digit Tobacco and NGP Net Revenue Growth in H1
Imperial Brands released a trading update on April 14, reiterating its FY26 guidance and saying its 2030 transformation has started positively. The company said it still expects low-single-digit tobacco net revenue growth, double-digit NGP net revenue growth, 3.00% to 5.00% growth in Group adjusted operating profit, at least high-single-digit earnings per share growth, and at least GBP 2.2 billion in free cash flow for the full year.
Apr.14 by 2FIRSTS.ai
China Tobacco Hubei Industrial Co., Ltd Tests New Gas Release Nicotine Pouch Technology, According to Patent Documents
China Tobacco Hubei Industrial Co., Ltd Tests New Gas Release Nicotine Pouch Technology, According to Patent Documents
China Tobacco Hubei Industrial Co., Ltd applies for patents on new nicotine pouch technology with gas release feature.
Mar.04 by 2FIRSTS.ai