2023 China E-cigarette Exports Surge to $11.08 billion Amid 21.55% Unit Price Decline

Industry Insight by 2FIRSTS, edited by Sophia
Jan.26.2024
2023 China E-cigarette Exports Surge to $11.08 billion Amid 21.55% Unit Price Decline
China's e-cigarette exports saw significant growth in 2023, reaching $11.08 billion, an increase of 12.48% compared to the previous year.

As the Chinese customs released the e-cigarette export data for December, 2FIRSTS has compiled the data for the period of January to December 2023. The export scale of e-cigarettes from China in 2023 has once again witnessed a significant growth, reaching a total of $11.08 billion, representing a year-on-year increase of 12.48%.

 

Total export volume amounted to 233,000 tons, representing a YoY increase of 43.37%.

 

In 2023, China's total e-cigarette exports reached 233,000 tons, representing a staggering growth rate of 43.37% compared to 162,800 tons in 2022.

 

The average export unit price has decreased by 21.55%.

 

However, it is worth noting that despite the strong growth in both the total export value and quantity, the average export unit price of Chinese e-cigarettes in 2023 has declined by 21.55%, dropping from $60.54 per kilogram in 2022 to $47.50 per kilogram.

 

This may reflect the sensitivity of the international market to the prices of e-cigarette products and the price competition strategy adopted by manufacturers to capture market share.

 

Covering 167 countries and regions worldwide, with 10 new destinations added.

 

In 2023, the market coverage of Chinese e-cigarettes has further expanded, with exports reaching a total of 167 countries and regions worldwide, an increase of 10 from the previous year.

 

New destinations that have been added include Afghanistan, Benin, Burkina Faso, Equatorial Guinea, French Saint Martin, Fiji, Democratic Republic of Congo, Cuba, Guam, Dutch Saint Maarten, Canary Islands, Gabon, Malawi, Marshall Islands, Mauritania, American Samoa, Federated States of Micronesia, South Sudan, Nicaragua, Samoa, Turkmenistan, Wallis and Futuna, Uganda, and Taiwan, China, among other countries and regions.

 

Exports have been reduced to 14 countries and regions.

 

In 2023, the export of e-cigarettes to 14 countries and regions, including Botswana, the Republic of Congo, Kiribati, Guinea-Bissau, the Cook Islands, Liberia, Martinique, Mauritius, Monaco, Niger, Palau, Seychelles, Saint Lucia, and Brunei, has also been suspended.

 

The export scale of Chinese e-cigarettes continued to experience robust growth in 2023, leading to continuous adjustments in the market landscape. However, the decrease in prices may potentially trigger profound thinking and strategic adjustments within the industry.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

As JUUL2 Wins FDA Authorization, Harm Reduction Journal Highlights the Role of Real-World Evidence in Nicotine Product Regulation
As JUUL2 Wins FDA Authorization, Harm Reduction Journal Highlights the Role of Real-World Evidence in Nicotine Product Regulation
A commentary published in the international open-access, peer-reviewed Harm Reduction Journal argues that randomized controlled trials remain central to evaluating smoking cessation efficacy but cannot alone capture real-world uptake, complete switching, longer-term use and population impact of non-combustible nicotine products such as e-cigarettes, heated tobacco and nicotine pouches. The authors frame impact as “reach × efficacy” and call for real-world evidence to complement RCTs. Three days after publication, the FDA authorized three JUUL2 products and highlighted complete switching among adult smokers in explaining its decision, providing a timely regulatory backdrop to the debate.
Sep.08
From Nicotine Salts to Cocrystals: China’s Shenzhen Huabao institute explores a more stable form for sustained nicotine release
From Nicotine Salts to Cocrystals: China’s Shenzhen Huabao institute explores a more stable form for sustained nicotine release
China-based Shenzhen Huabao Collaborative Innovation Technology Research Institute Co., Ltd. has filed a patent application for a nicotine-ascorbic acid cocrystal, exploring a new solid-state form of nicotine. The patent proposes applications across e-liquids, heated tobacco sticks, oral tobacco, chewing tobacco and snuff. In nicotine pouch tests disclosed in the filing, cocrystal formulations showed less than a 6% decline in nicotine content after three months of accelerated storage and a release profile combining early-stage release with sustained delivery over 60 minutes. The filing reflects exploration of nicotine forms beyond conventional nicotine base and nicotine salts.
Aug.13
Florida Governor DeSantis Expands TANF Restrictions, Blocking Welfare Benefits From Buying Tobacco and Vapes
Florida Governor DeSantis Expands TANF Restrictions, Blocking Welfare Benefits From Buying Tobacco and Vapes
Florida Governor Ron DeSantis announced an expansion of Temporary Assistance for Needy Families (TANF) restrictions that would prohibit Electronic Benefit Transfer (EBT) funds from being used to purchase tobacco and vaping products. The state will amend its TANF State Plan and submit the changes for federal approval. Florida officials said the restrictions would not affect eligibility for temporary cash assistance or the amount of benefits received, but would change how funds can be spent.
Aug.25
Nevada Considers Nearly Doubling Tobacco Taxes, With $65 Million in New Revenue Expected From Expanded Nicotine Levies
Nevada Considers Nearly Doubling Tobacco Taxes, With $65 Million in New Revenue Expected From Expanded Nicotine Levies
Health groups in Nevada are urging lawmakers to nearly double the state cigarette tax and extend similar tax changes to other nicotine products, including e-cigarettes and nicotine pouches.
Jul.17
Product | DOJO Launches BLAST10K Fresh in UK With 0+10ml E-Liquid Structure, Retaining 2+8ml Pod Compatibility
Product | DOJO Launches BLAST10K Fresh in UK With 0+10ml E-Liquid Structure, Retaining 2+8ml Pod Compatibility
DOJO launched the BLAST10K Fresh in the UK on September 4, 2026, introducing its INSTA-JUICED™ technology and a new 0+10ml structure that keeps e-liquid separated from the coil before activation. The device features a 1000mAh rechargeable battery, COREX BLAST dual-mesh technology and SSS leak-resistant technology, with a manufacturer-rated capacity of up to 10,000 puffs. It also retains compatibility with existing 2+8ml pods across the BLAST ecosystem. The launch introduces eight new flavors, including Matcha Strawberry, which DOJO describes as an industry first.
Market
Sep.04
Product | JNR Launches Crown Shisha 100K for International Wholesale, Pairing 58ml Capacity With Triple-Mesh DTL Design
Product | JNR Launches Crown Shisha 100K for International Wholesale, Pairing 58ml Capacity With Triple-Mesh DTL Design
JNR released the Crown Shisha 100K on August 14, 2026, positioning the ultra-high-capacity disposable around a direct-to-lung (DTL) e-shisha experience. The device combines a 58ml e-liquid capacity, triple 1.0Ω mesh coils and a 1,300mAh rechargeable battery, with JNR claiming up to 100,000 puffs. Adjustable airflow, battery and e-liquid status displays, a leather-style exterior and a shisha-inspired sound effect further differentiate the product. JNR is currently promoting the device through international wholesale and distribution channels, while a specific first retail market has not been disclosed.
Aug.31