22nd Century Group to Ring Nasdaq Closing Bell for VLN Launch

Representatives from 22nd Century Group will ring the closing bell on Nasdaq on August 26, 2022 to celebrate the launch of VLN, a reduced nicotine tobacco product.

Image: Mat Szymański

In December 2021, the U.S. Food and Drug Administration authorized 22nd Century Group to sell VLN cigarettes as a reduced-risk tobacco product. VLN cigarettes are the first combustible cigarettes to receive this approval.

Since then, the company has launched its VLN cigarettes in various test markets, including the Chicago area. According to 22nd Century Group, the Chicago test exceeded expectations, prompting the company to accelerate the expansion of its market to Colorado.

John J stated, "Our VLN pilot program in Chicago has confirmed the market's interest in VLN, as adult smokers are seeking new tools to help them reduce smoking, which is an important step in improving overall public health." Miller, CEO of 22nd Century Tobacco, explained this in a statement.

Based on the better-than-expected results of our pilot program, we are accelerating our plans to expand our market and begin selling through multiple partnership channels in Colorado. These partners are committed to helping us provide a genuine tobacco harm reduction option for adult smokers.

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