22nd Century Launches VLN low-nicotine cigarettes in Colorado

Encouraged by strong results from its pilot program in Chicago, 22nd Century Group plans to launch its VLN low-nicotine cigarettes in Colorado and expand sales of the brand in Illinois.

In addition to existing partnerships with cigarette retailers Circle K and Smoker Friendly, 22nd Century will also be announcing two new distribution partners as part of its launch in Colorado.

So far, the company has completed VLN state attorney general registrations in 44 states and the District of Columbia in the United States.

We are thrilled to expand our VLN rollout to the state of Colorado with existing and new partners. John J. Miller, President of 22nd Century Tobacco, said in a statement.

With the additional sales points and geographic coverage, we are confident in expanding the impressive results of our pilot market nationwide, and disrupting and quickly capturing a significant share in the over $80 billion U.S. tobacco market and the $800 billion global tobacco market, creating substantial value for our company.

In December 2021, the US Food and Drug Administration authorized 22nd Century to sell its VLN King and VLN Menthol King cigarettes as modified-risk tobacco products, making them the first combustible products to receive such a designation.

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