Special Statement:
1.This article is for internal industry communication only and does not endorse any brands or products.
2.The images presented in this article are used solely for factual description and are not intended as advertisements for any products.
3.This article is prohibited for minors to access.
Product Highlights:
·SMART HEATFLOW heating technology: Ploom AURA utilizes the latest heating technology, supporting four modes including standard, strong, long-lasting, and energy-saving.
·High battery life: In long-lasting mode, a single charge can support up to 27 uses, with a maximum of 3 tobacco sticks used consecutively.
·EVO, a high-end specialty brand, has launched three flavors: Deep Original, Cool Mint, and Berry Crystal Ball, priced at 550 Japanese yen (approximately $3.87 USD, including tax).
·Intelligent Control: The product has no buttons or screens on its exterior, with a sleek sliding cover design. It can be connected via Bluetooth to a dedicated application for controlling the heating modes.
【By 2Firsts】On May 27th, 2Firsts noticed on the official website of Japan Tobacco (JT) that they have officially launched a new generation of heated tobacco device Ploom AURA and its dedicated tobacco sticks EVO in the Japanese market. The Ploom AURA utilizes "SMART HEATFLOW" heating technology, supports four heating modes, and is priced at approximately $20.94 USD (tax included); while the EVO tobacco sticks are positioned as a high-end professional brand, offering three initial flavors, priced at approximately $3.87 (tax included).More Reading
Single Charge Powers Up to 27 Uses with EVO Tobacco Stick
2Firsts collected and compiled the parameters information of Ploom AURA, as shown in the following image：
In terms of specifications, the Ploom AURA is thinner and longer compared to the PLOOM X (43.5 x 88.5 x 24 mm). The maximum number of uses after a full charge has been increased from 20 to 27, and it can be used consecutively up to 3 times.
Additionally, the Ploom AURA will be used with the EVO tobacco sticks. The EVO tobacco sticks are a high-end brand introduced by JT for the first time, with three initial flavors: Deep Regular, Cold Menthol, and Berry Crystal. The price of the EVO tobacco sticks is 550 yen (3.87 USD, tax included).
Prior to this, PLOOM X paired with Camel Sticks for tobacco sticks.
Four Heating Modes with Bluetooth Control
One of the key innovations of the Ploom AURA is its use of the latest "SMART HEATFLOW" heating technology. According to the official website, SMART HEATFLOW can maintain the highest heating temperature for an extended period of time, with a heating temperature of 320 degrees Celsius, supporting four heating modes: standard, strong, long-lasting, and energy-saving. The long-lasting mode allows for 6 minutes of use and can support 27 tobacco sticks at full charge, while the energy-saving mode allows for 3 minutes of use and can also support 27 tobacco sticks at full charge.
The Ploom AURA does not feature any buttons or screens on its exterior. Users simply need to slide open the cover and insert a tobacco stick to use the device. The switching of heating modes can be controlled through Bluetooth connection.
Launched in Japan at a Retail Price of Around $20.94
Currently, the Ploom AURA is available for purchase at CLUB JT online store and Ploom specialty stores nationwide in Japan. The selling price of the Ploom AURA starter kit is 2,980 yen ($20.94, tax included) and the price of the EVO tobacco sticks is 550 yen ($3.87, tax included). Starting on July 1st, the products will be expanded to national convenience stores and some tobacco retail channels for sales.
As a leading global NGP media and think tank, 2Firsts is committed to providing the latest product and technology information and insights for practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products, driving technological change and innovation in NGP products worldwide, thereby bringing more harm-reducing products and lifestyles to global tobacco consumers.
Leveraging sources covering China's supply chain and global market, 2Firsts' product reports have become one of the most influential platforms for new product and technology releases globally.
Contact 2Firsts for the following services:
1. Providing leads on new products and technologies;
2. Providing commentary on products and technologies;
3. Seeking media coverage for your products;
4. Researching sales channels for your products;
...
Contact information:
1. Email: info@2firsts.com
2.Contact 2Firsts CEO Alan Zhao on LinkedIn.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
