Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch

May.13
Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
Japan Tobacco (JT) has announced it will discontinue sales of its heated tobacco device “Ploom X Advanced” starting mid-May 2025. The company also revealed plans to launch the next-generation model in the series on May 27.

Key points:

1.JT announces cessation of product sales: "Ploom X Advanced" will officially end sales after inventory is sold out in mid-May 2025.

 

2.JT will launch a new heated tobacco device: JT has announced that it will hold a press conference on May 27 to unveil the latest generation of heated tobacco devices under the Ploom brand.

 


 

Recently, Japan Tobacco (JT) announced that its heated tobacco device "Ploom X Advanced" will cease sales entirely after clearing out existing inventory starting in mid-May.

 

Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
Discontinued Product | Illustration: 2Firsts

 

The company announced that the Ploom brand is planning to launch a new generation of heated tobacco devices, with the new products set to be officially unveiled at a press conference on May 27th, 2025.

 

JT emphasized that the upcoming new product will further optimize the user experience and aims to surpass the "Ploom X Advanced" in terms of functionality and satisfaction.

 

Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
JT announces the upcoming release of a new generation of heated tobacco devices | Image source: Ploom official website

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

From InterTabac: Hong Kong Nanyang Brothers Tobacco’s Debut — A Century-Old Tobacco Brand Signals a Pivot to Next-Generation Products
From InterTabac: Hong Kong Nanyang Brothers Tobacco’s Debut — A Century-Old Tobacco Brand Signals a Pivot to Next-Generation Products
On the world map of the tobacco industry, the InterTabac trade fair in Dortmund is undoubtedly one of the most influential stages of the year. Every September, it serves not only as a showcase for products but also as a barometer for industry trends. In 2025, this stage welcomed a particularly notable presence — Hong Kong Nanyang Brothers Tobacco, a company with over a century of history.
Sep.18
Singapore's four-day joint operation to investigate e-cigarettes resulted in the arrest of four e-cigarette users
Singapore's four-day joint operation to investigate e-cigarettes resulted in the arrest of four e-cigarette users
Singapore's HSA & NEA held a 4-day joint op against e-cig use in Tampines, CBD & other areas: 4 offenders (24-43) caught, fined on-site; 27 e-cigs/accessories seized. Singapore also tightened e-cig enforcement, authorizing over 5k frontline officers on Sept 9; stricter penalties took effect Sept 1—1st under-18s: S$500 (≈US$389), 18+: S$700 (≈US$545); 2nd offenders: 3-mth rehab; 3rd+: prosecution, up to S$2k (≈US$1,557). Etomidate e-cig users face harsher penalties (higher fines, rehab) & prosecu
Sep.22 by 2FIRSTS.ai
BAT Launches glo Hilo in Italy, Plans to Add 16 Local Production Lines to Support Mass Manufacturing and Export
BAT Launches glo Hilo in Italy, Plans to Add 16 Local Production Lines to Support Mass Manufacturing and Export
BAT Italy has launched the new heated tobacco device glo Hilo in Milan, with sticks 100% made in Italy. The company plans to add 16 new production lines at its Trieste hub to support manufacturing and exports, as part of a €500 million investment in Italy’s next-generation tobacco sector.
Oct.24 by 2FIRSTS.ai
Maldives Implements World's First Generational Prohibition on Tobacco, Banning Sales and Smoking for Those Born After 2007
Maldives Implements World's First Generational Prohibition on Tobacco, Banning Sales and Smoking for Those Born After 2007
The Maldives has implemented a generational tobacco ban, effective November 1, 2025, making it the only country to permanently prohibit anyone born on or after January 1, 2007 from buying or using tobacco. Initiated by President Mohamed Muizzu, the policy aims to create a tobacco-free generation and includes a nationwide ban on e-cigarettes, with fines up to 50,000 rufiyaa (US$3,200) for violations.
Nov.03 by 2FIRSTS.ai
JT Launches Ploom CUBE Heated Tobacco Device Featuring SMART HEATFLOW
JT Launches Ploom CUBE Heated Tobacco Device Featuring SMART HEATFLOW
Japan Tobacco has launched the Ploom CUBE heated-tobacco device in Japan, with a starter kit retail price of JPY 1,980 (approximately US$13). The cube-shaped device employs the same SMART HEATFLOW heating technology as Ploom AURA and delivers roughly 19–27 sticks per charge.
Oct.09 by 2FIRSTS.ai
Philip Morris International and Swedish Match Win Collective Lawsuit Over Zyn Nicotine Pouches
Philip Morris International and Swedish Match Win Collective Lawsuit Over Zyn Nicotine Pouches
In a recent victory, Philip Morris International and Swedish Match won a lawsuit concerning their product Zyn's pricing.
Sep.25 by 2FIRSTS.ai