Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch

May.13
Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
Japan Tobacco (JT) has announced it will discontinue sales of its heated tobacco device “Ploom X Advanced” starting mid-May 2025. The company also revealed plans to launch the next-generation model in the series on May 27.

Key points:

1.JT announces cessation of product sales: "Ploom X Advanced" will officially end sales after inventory is sold out in mid-May 2025.

 

2.JT will launch a new heated tobacco device: JT has announced that it will hold a press conference on May 27 to unveil the latest generation of heated tobacco devices under the Ploom brand.

 


 

Recently, Japan Tobacco (JT) announced that its heated tobacco device "Ploom X Advanced" will cease sales entirely after clearing out existing inventory starting in mid-May.

 

Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
Discontinued Product | Illustration: 2Firsts

 

The company announced that the Ploom brand is planning to launch a new generation of heated tobacco devices, with the new products set to be officially unveiled at a press conference on May 27th, 2025.

 

JT emphasized that the upcoming new product will further optimize the user experience and aims to surpass the "Ploom X Advanced" in terms of functionality and satisfaction.

 

Japan Tobacco to Discontinue Ploom X Advanced; Next-Generation Device Set for May 27 Launch
JT announces the upcoming release of a new generation of heated tobacco devices | Image source: Ploom official website

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

EU Plans Revised Tobacco Tax Directive: First Unified Rates for Heated Tobacco, E-Liquids, and Nicotine Pouches
EU Plans Revised Tobacco Tax Directive: First Unified Rates for Heated Tobacco, E-Liquids, and Nicotine Pouches
The European Commission’s proposed revision to the Tobacco Tax Directive (TTD) would take effect from 2028, raising minimum excise levels, introducing—For the first time—coordinated tax rates for heated tobacco, e-liquids, and nicotine pouches, and bringing raw tobacco under the excise control system. The plan also creates a “TEDOR” mechanism to assess a uniform 15% of tobacco excise as an EU own resource, projected to add about €11 billion annually to the EU budget.
Sep.28
Study Reveals Vuse’s Social Media Marketing: Using F1 and Influencers to Circumvent Advertising Bans through Entertainment Marketing
Study Reveals Vuse’s Social Media Marketing: Using F1 and Influencers to Circumvent Advertising Bans through Entertainment Marketing
A new study reveals that BAT-owned Vuse leverages global social media accounts for marketing, expanding its influence through F1 partnerships and influencer-driven entertainment placements to circumvent advertising bans. The study highlights insufficient compliance transparency and calls for strengthened unified global regulation.
Aug.19 by 2FIRSTS.ai
Ukraine Bans Homemade E-cigarette Liquid, Cracks Down on Illegal Market- New Law Signed by President Zelensky aims to regulate thriving e-cigarette market, leading to billions in tax revenue losses and strict penalties for violators.
Ukraine Bans Homemade E-cigarette Liquid, Cracks Down on Illegal Market- New Law Signed by President Zelensky aims to regulate thriving e-cigarette market, leading to billions in tax revenue losses and strict penalties for violators.
Ukrainian President Zelensky signed a law banning homemade e-cigarette liquid mixtures. From July 2024, it will prohibit flavored e-cigarette production, import, and sales. Despite this, the market remains active with illegal transactions worth billions of hryvnias. Ukraine loses around 5 billion hryvnias (about 100 million USD) in tax revenue annually due to the illegal market. Consumers can still easily buy homemade kits in Kyiv and elsewhere.
Sep.05 by 2FIRSTS.ai
Philippines Tax Bureau Files 75 Cases Against Illegal Vape Sellers, Liabilities Exceed $12.28 Million
Philippines Tax Bureau Files 75 Cases Against Illegal Vape Sellers, Liabilities Exceed $12.28 Million
The Philippines’ Bureau of Internal Revenue (BIR) has filed 75 criminal complaints before the Department of Justice, accusing multiple individuals and businesses of involvement in the illicit trade of vape products, with total tax liabilities exceeding ₱711.13 million (about US$12.28 million). The BIR Commissioner stated that the vapes involved in the cases had not paid the required excise taxes. The accused now face charges including tax evasion, unlawful possession or transfer of taxable goods
Aug.20 by 2FIRSTS.ai
Guam Legislature Proposes 20% Retail Excise Tax on E-Cigarettes to Bolster Public Health Funding
Guam Legislature Proposes 20% Retail Excise Tax on E-Cigarettes to Bolster Public Health Funding
Guam’s legislature is considering Bill 3-38, which proposes a 20% retail excise tax on e-cigarette products. The measure would earmark the new revenue for public health and youth tobacco education and prevention programs, tax enforcement, and operations and maintenance at Guam Memorial Hospital (GMH).
Sep.30 by 2FIRSTS.ai
Tuscaloosa, Alabama, plans to impose an e-cigarette tax before a state law takes effect in October
Tuscaloosa, Alabama, plans to impose an e-cigarette tax before a state law takes effect in October
The Tuscaloosa, Alabama, City Council is considering imposing a local tax on e-cigarette products to meet a state bill deadline. Alabama Act 2025-377, signed into law in May, plans to impose a $0.10 per milliliter state excise tax on e-cigarette products starting in October.
Sep.25 by 2FIRSTS.ai