2FIRSTS: Sharing Insights on Russia's Vape Market and Expo

Jan.09.2023
2FIRSTS: Sharing Insights on Russia's Vape Market and Expo
2FIRSTS held an online event discussing the e-cigarette market in Russia and the upcoming Hookah Club Show in 2023.

On January 9th, 2023 at 5 pm, 2FIRSTS held their second online live streaming event "Russia Market Share Week" with the title of "2023 Russia E-cigarette Expo and Market Research Share". Two expert speakers on e-cigarette policies and market research in Russia, Liang Jiasen and Xu Minghao, both from 2FIRSTS, delivered insightful presentations.


The live broadcast lasted for over an hour and attracted 300 electronic cigarette industry professionals, with over 15,000 likes recorded.


2FIRSTS shares live streaming invitation for the Russian market. Photo source: 2FIRSTS.


The first part of the livestream event featured in-depth analysis of the current state of the electronic cigarette market in Russia by Liang Jiasen, an expert on Russian e-cigarette policies and market research from 2FIRSTS. Information on the high incidence of counterfeit products from a well-known brand and other survey results on the Russian market can be found in "Counterfeit Rate of a Popular Brand in Russia's E-Cigarette Market Reaches 50%: Additional Survey Results on the Russian Market".


The second part of the live stream featured a detailed explanation of the Russia Aerosol & Electronic Cigarette Exhibition by the Russian Country Manager of 2FIRSTS, Xu Minghao.


The Hookah Club Show in Kashgar will officially begin on May 6th.


The Hookah Club Show will be held in Kazan, Russia from May 6th to 7th, 2023. This exhibition will showcase both electronic cigarettes and water pipes, with a total exhibition space of approximately 16,000 square meters for the electronic cigarette section and 10,000 square meters for the water pipe section.


The homepage of the Hookah Club Show exhibition website features images from 2FIRSTS.


The Hookah Club Show is organized by the President of the Russian Hookah Association who founded both the Hookah Club Show and Vape Club Show, as well as the Russian hookah chain club "Omar Khayyam". Established in 2016 by ASYA, the Hookah Club Show, also known as the Russian St. Petersburg Hookah Expo, is the world's largest international exhibition for hookahs. Its degree of professionalism surpasses that of most well-known tobacco exhibitions in the world.


The timeline of Hookah Club Show's development is illustrated in the following image, sourced from 2FIRSTS.


The geography and environment of the Kashan Exhibition are excellent, with convenient transportation.


Krasnodar, located in the heart of Russia, is strategically important for tobacco consumers. It has convenient transportation, with most major cities in Russia only a two-hour flight away. The airport also has a direct link to the exhibition center.


Location map of the Kazan exhibition grounds, source: 2FIRSTS.


The Kazan exhibition has previously been held multiple times in St. Petersburg, as well as in Novosibirsk and Moscow. The exhibition has covered surrounding areas, but Kazan, located in the central region of Russia, has not yet hosted it. Therefore, this year's exhibition in Kazan holds significant importance.


The ExpoForum in Krasnaya Polyana is one of Russia's largest and most modern exhibition centers. The equipment in the center meets international standards, and the convenient commercial infrastructure serves both organizers and visitors. The exhibition features three halls, one for water pipes and two for electronic cigarettes, ranging in size from 5000 to 10,000 square meters. The open parking lot can accommodate up to 3000 cars, while 25 trucks or vans can also be accommodated. The adjacent hotel complex has 241 rooms and covers a total area of ​​18,600 square meters.


Highlights of the Hookah Club Show exhibition in Kazan. Image source: 2FIRSTS.


2FIRSTS Collaborates with Organizers of Kazan Exhibition


In December 10-11, 2022, Asya Zakatova, the organizer, held the first Vape Club Show in Moscow. The exhibition covered an area of 5,500 square meters and attracted more than 60 participating companies in just one minute. Due to limited space, over 70 companies were unable to attend. The show was a huge success and the Vape Club Show under her management became the most influential exhibition brand for e-cigarettes in Russia.


The highly-anticipated collaboration between 2FIRSTS and Hookah Club Show & Vape Club Show will be extensively covered on the official websites of 2FIRSTS, including cn.2firsts.com, www.2firsts.com, and www.2firsts.ru. As the exclusive agent for the event in China, 2FIRSTS will conduct domestic business development activities for the exhibition.


2FIRSTS is the exclusive agent for the Vape Club Show in Kazan, China. Source: 2FIRSTS.


2FIRSTS has extensive and professional experience in organizing exhibitions. In 2022, they collaborated with the ECCC Exhibition Group and achieved great success at the tobacco exhibition in Dortmund, Germany and the electronic cigarette exhibition in Birmingham, UK. They expanded their customer base by over 300 companies per exhibition, with a customer conversion rate of over 10%.


The purpose of the Kazan exhibition is not only to increase business revenue, but also to serve as a point of contact for the Russian market and brands. It presents a great opportunity to quickly enter the Russian market.


2FIRSTS has secured the exclusive agency rights for the China region of the Kazan exhibition. The company aims to provide greater convenience to Chinese electronic cigarette enterprises, significantly reducing language barriers and time costs, and facilitating efficient cooperation between the two parties.


The Kazan exhibition is currently available for reservation with a limited-time offer of a 5% discount.


Companies interested in exhibiting can directly contact customer service in the image below for exhibition consultation. Limited spots are available, and companies that book in advance can enjoy a 5% discount and more benefits. The promotion ends on January 13th. If the deadline is missed, full payment can still be made quickly.


Sources for exhibit methods and flowchart: 2FIRSTS.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
Australia’s One Nation Proposes 75% Tobacco Tax Cut, Says Lower Prices Could Hit Illicit Market
Australia’s One Nation Proposes 75% Tobacco Tax Cut, Says Lower Prices Could Hit Illicit Market
Australia’s One Nation party has proposed cutting tobacco excise by 75%, arguing that lower legal cigarette prices could narrow the gap with illicit tobacco and reduce demand for black-market products. The proposal comes as Australia continues expanding enforcement against illicit tobacco supply chains through border controls, retail inspections and organised-crime investigations. Supporters argue high taxes have contributed to illicit-market growth, while opponents warn that lower tobacco prices could undermine public-health goals. The proposal is a party policy position and has not been adopted by the Australian government.
Aug.18
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea Extends Vape Rules to Unmanned Stores After Bringing Synthetic Nicotine Under Tobacco Law
South Korea's Ministry of Gender Equality and Family said on September 14 that it plans to designate unmanned e-cigarette stores as businesses where minors are prohibited from entering or working. Operators would be required to verify customers' ages and display notices restricting access by minors. The proposal is open for public comment through October 6. The move follows an April expansion of South Korea's statutory tobacco definition that brought products made with natural or synthetic nicotine under the Tobacco Business Act. Nicotine-free liquids and products using nicotine analogues such as 6-methylnicotine, however, remain an emerging regulatory issue.
Sep.21
Philip Morris Romania Executive on Smoke-Free Strategy: How IQOS Spaces Are Moving Beyond Retail to Consumer Connection
Philip Morris Romania Executive on Smoke-Free Strategy: How IQOS Spaces Are Moving Beyond Retail to Consumer Connection
In an interview with Romanian marketing publication IQads, Marek Gębski, Director of Smoke-Free Products at Philip Morris Romania, said IQOS experience spaces are evolving from traditional retail locations into platforms for consumer engagement and brand connection. Through locations such as IQOS Boutique Victoriei, PMI aims to use design, culture and consumer experiences to strengthen communication with adult consumers about smoke-free products. The interview highlights how tobacco companies are expanding smoke-free strategies beyond products toward experiential marketing and consumer relationships.
Aug.11
On-Site Report | CTP Details PMTA Backlog, 180-Day Review Goal and sPMTA Process
On-Site Report | CTP Details PMTA Backlog, 180-Day Review Goal and sPMTA Process
FDA’s Center for Tobacco Products detailed new PMTA review data and process changes at the 2026 FDLI conference. Pending PMTAs fell from about 450,000 at the start of 2025 to 135,000 by September 2026. CTP also discussed its 180-day review goal, current sPMTA pilot, alternate-supplier planning, more than 50,300 pending SE reports, and lessons from the nicotine pouch pilot already being applied to ENDS review.
Regulations
Oct.07
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives