Recently, a report released by the renowned European research firm WSPM Group revealed the market share of e-cigarette brands in California in the second quarter of 2023. The top five brands in terms of market share are FLUM, ELFBAR, LOST MARY, FUNKY REPUBLIC, and EBDESIGN. However, 2FIRSTS has discovered that apart from FLUM, which is owned by Dawson Company and holds a significant portion of the market, the other four brands are all subsidiaries of Heaven Gifts Company.
The above-mentioned report by WSPM utilized a survey method that involved collecting discarded e-cigarette devices to conduct a detailed analysis of the market share of different e-cigarette brands. According to the survey, WSPM found out the brand market share in the disposable e-cigarette market in California for the second quarter of this year. Among them, FLUM had the highest market share, reaching 42.8%. The combined market share of four brands, including ELFBAR and LOST MARY, amounted to 23.5%, which is just over half of FLUM's market share.
The specific market share of the top five brands is as follows:
According to recent data, FLUM accounts for 42.8% of the market share, followed by ELFBAR at 6.4%. Other notable players include LOST MARY and FUNKY REPUBLIC, both making up 6.4% and 6.3% respectively. Finally, EBDESIGN holds a 4.4% market share.
According to information gathered from various job recruitment websites, industry insiders, and trademark websites, 2FIRSTS has learned that FLUM originates from Dawson Steam Car Technology Co., Ltd. in Shenzhen. On the other hand, brands such as ELFBAR, LOST MARY, FUNKY REPUBLIC, and EBDESIGN are all owned by IMiracle (Heaven Gifts).
WSPM Group, founded in 2002, has a primary aim of providing global data-driven intelligence and international intellectual property infringement investigations. Its clients include major international tobacco companies such as Altadis, Philip Morris International (PMI), British American Tobacco, Japan Tobacco, and Imperial Brands.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
