At the tobacco exhibition in Dortmund on September 15, the eye-catching booth of the Polish brand Aroma King drew the attention of the audience. The company has exclusively partnered with the renowned automobile brand Bugatti to combine e-cigarettes with elements of sports cars, allowing the audience to experience car culture. At this exhibition, Aroma King showcased a variety of products, including large and small capacity e-cigarettes, disposable ones, as well as refillable options.
Aroma King's booth｜Source: 2FIRSTS
Aroma King's booth｜Source: 2FIRSTS
Representatives from Aroma King informed 2FIRSTS that their company's products are experiencing a slump in sales in the UK. However, they are employing a multi-faceted approach in other European countries. In addition to partnering with distributors, they have also collaborated with clubs and implemented vending machines as a means of selling their goods.
Aroma King's booth features Bugatti｜Source: 2FIRSTS
According to sources, Aroma King's nicotine pouches are manufactured in a Polish factory. The Polish factory also acts as a contract manufacturer for various e-cigarette brands in Europe. Aroma King unveiled three new series at the exhibition: nicotine pouches, caffeine-infused pouches, and non-nicotine pouches. Exhibitors informed 2FIRSTS that these three series were developed in-house by the company's own laboratory.
Vending machine selling Aroma King｜Source: 2FIRSTS
During a live demonstration, both tobacco and non-nicotine pouches were tested, with participants claiming that there wasn't a significant difference in their effects. Attendees suggested that while Europe does not impose taxes on nicotine, countries in the Middle East such as the UAE do, therefore making the Middle East the primary market for non-nicotine pouches.
Aroma King's booth｜Source: 2FIRSTS
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