
According to a press release from the Advertising Standards Authority (ASA) on November 8th, the organization has issued a ruling on Geekvape Electronic Cigarettes (UK) Ltd. The ASA found that an advertisement for their e-cigarettes on TikTok promoted nicotine-containing e-cigarettes without proper authorization, thus violating the e-cigarette advertising ban.
In a video, an internet personality opens the packaging of GEEK BAR (a subsidiary product of Geekvape) e-cigarette and recites a scripted advertisement. The screen text in the video reads "GeekBar Vapes". At the bottom of the video, the caption reads "#e600mesh #geekbar #freshgeek #ad".
Although Geekvape Electronic Cigarettes (UK) Ltd did not respond, TikTok has removed the advertisement and plans to review other posts on the account after the Advertising Standards Authority (ASA) questioned the video.
The ASA has determined that the advertisement violates the relevant guidelines, as it promotes the e-cigarette as a medicinal product without proper authorization, both directly and indirectly, in unauthorized media.
The Advertising Standards Authority (ASA) has expressed concern over Geekvape's lack of response and apparent disregard for the guidelines, as this violates Rule 1.7 (Unreasonable Delay) of the CAP Code (12th edition).
We remind them of their responsibility to respond promptly to our inquiries, and we inform them to continue doing so in the future," stated the announcement.
ASA issued a final statement, stating that the advertisement in question shall not be allowed to appear again in the complained about manner.
We have informed Geekvape Electronic Cigarettes (UK) Ltd that they should not use TikTok's public account for marketing and promotion of nicotine e-cigarettes and their components (without pharmaceutical approval), either directly or indirectly. We have reported this matter to the compliance team at CAP.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com