Australia's Strict Regulations on E-cigarette Products: Latest Updates

Sep.11.2024
Australia's Strict Regulations on E-cigarette Products: Latest Updates
Australia has cracked down on illegal e-cigarette sales, seizing over 5.2 million products worth $1 billion. Only pharmacies can sell now.

According to a statement released on September 11th on the official website of the Australian Department of Health, Australia has seized over 5.2 million illegal e-cigarettes and related products so far this year. Since the implementation of the new e-cigarette law on July 1, 2024, joint operations by the Therapeutic Goods Administration (TGA) and the Australian Border Force (ABF) have successfully intercepted over 2 million e-cigarettes, with an estimated black market value of over 1.55 billion Australian dollars (approximately 1 billion US dollars).


According to new regulations, Australia now only allows pharmacies to legally sell e-cigarette products, while other retailers such as tobacco shops, e-cigarette stores, and convenience stores are prohibited from selling them. Patients must have a prescription from a doctor or registered nurse in order to purchase therapeutic e-cigarettes at a pharmacy. Starting from October 1, 2024, patients aged 18 and above can buy therapeutic e-cigarettes with a nicotine content of no more than 20mg/ml from pharmacies without a prescription.


Furthermore, the TGA has taken action against illegal e-cigarette advertisements. Since the new law came into effect, they have issued 118 warnings and have requested digital platforms to remove over 8,000 illegal advertisements. 58 non-compliant websites will be blocked. Violators of the new e-cigarette regulations will face harsh penalties, including up to seven years in prison and fines of up to $21.9 million Australian dollars per offense. The TGA encourages the public to report any violations, especially cases of non-pharmacy retailers illegally supplying e-cigarettes.


The Australian government has stated that its world-leading e-cigarette laws are aimed at restricting the prevalence of e-cigarette products, in order to protect children and teenagers from harm. Recent studies have shown that Australian teenagers who have tried e-cigarettes are five times more likely to try smoking than their peers. The government has expressed appreciation for the work of the TGA, ABF, and various state and territorial enforcement and health agencies, and has pledged to continue efforts to eliminate the illegal circulation of e-cigarettes.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Kyrgyzstan Extends Import Ban on E-Cigarettes and Nicotine Liquids by Six Months
Kyrgyzstan Extends Import Ban on E-Cigarettes and Nicotine Liquids by Six Months
The Kyrgyz government has extended its ban on the import of electronic cigarettes and nicotine-containing liquids for another six months. The decision, signed by the chairman of the Cabinet of Ministers, covers e-cigarettes, integrated nicotine delivery systems, and nicotine liquids used in such devices. The original ban was introduced in July and was due to expire soon.
Dec.24 by 2FIRSTS.ai
U.S FDA Announces Dec. 8 Deadline for IQOS MRTP Renewal Comments
U.S FDA Announces Dec. 8 Deadline for IQOS MRTP Renewal Comments
The U.S. FDA has set December 8, 2025, 11:59 p.m. ET as the closing date for public comments on the MRTP renewal applications submitted by Philip Morris Products S.A. for several IQOS heated tobacco products.
Nov.07 by 2FIRSTS.ai
Kenya Court of Appeal Halts BBC Defamation Case Linked to BAT Bribery Documentary
Kenya Court of Appeal Halts BBC Defamation Case Linked to BAT Bribery Documentary
Kenya’s Court of Appeal has paused the defamation proceedings filed by National Assembly Speaker Moses Wetang’ula against the BBC. The case centers on a 2015 BBC documentary, Panorama: The Secret Bribes of Big Tobacco, which alleged that Wetang’ula received unlawful benefits from British American Tobacco (BAT) during his tenure as a senator.
Dec.02 by 2FIRSTS.ai
Exclusive | China Releases E-Cigarette Regulatory “Status Report”, First Comprehensive Disclosure of Oversight Framework and International Cooperation
Exclusive | China Releases E-Cigarette Regulatory “Status Report”, First Comprehensive Disclosure of Oversight Framework and International Cooperation
As 2025 draws to a close, China’s State Tobacco Monopoly Administration has released a white paper–style “Status Report” on e-cigarette regulation, systematically outlining its oversight framework, enforcement outcomes and international cooperation. 2Firsts provides exclusive in-depth reporting and analysis, offering insight into China’s regulatory logic and governance direction.
Dec.29 by 2Firsts Perspectives
Belgium seizes 140,019 disposable vapes since the start of 2025 after sales ban took effect
Belgium seizes 140,019 disposable vapes since the start of 2025 after sales ban took effect
Belgium’s Federal Public Health Service said it has seized 140,019 disposable vapes since the start of 2025. The crackdown follows a ban on the sale of disposable e-cigarettes that came into force on January 1.
Dec.31 by 2FIRSTS.ai
Morocco Aligns Cigarette Pricing Structure with New 2026 Tax Adjustment
Morocco Aligns Cigarette Pricing Structure with New 2026 Tax Adjustment
Morocco will raise retail cigarette prices by 1–2 dirhams (≈ US$ 0.10–0.20) per pack starting January 1, 2026, as part of the final phase of its tobacco tax reform. The adjustment mainly affects value-category cigarette brands; premiums remain largely unchanged.
Dec.01