Austria to Ban Flavors in Heated Tobacco Products; E-Cigarettes Unaffected for Now

Jul.11
Austria to Ban Flavors in Heated Tobacco Products; E-Cigarettes Unaffected for Now
Austria’s National Council has approved new rules banning flavors in heated tobacco products and tightening warning label requirements as part of an EU directive. The measures will take full effect by May 31, 2026. While e-cigarettes remain unaffected, some parties are calling to extend the ban to playground smoking and disposable vapes.

Key Highlights:

 

·Flavor ban: Heating tobacco products are prohibited from adding flavors, but e-cigarettes are not affected. 

 

·Tightening labels: All "smoking tobacco products" must have mandatory health warnings, with a transition period until May 31, 2026. 

 

·Political controversy: The Freedom Party (FPÖ) and the Green Party believe the ban lacks strength, with the Green Party proposing smoking bans in playgrounds and the ban of disposable e-cigarettes, but it did not pass. 

 

·Follow-up measures: Health officials promise further protection for non-smokers, with a final decision to be announced in the autumn.

 

 


【2Firsts news flash】According to a report by 5Min.at on July 10th, Austria has banned the addition of flavors to heated tobacco products, a regulation that has been unanimously approved by the national committee. However, e-cigarettes are not affected by this regulation.

 

With the revision of the Tobacco and Non-Smokers Protection Act, Austria is implementing a directive from the European Union. Labeling regulations are also being tightened. If a product is a "smoking tobacco product," warning requirements will no longer have any exceptions. Products already manufactured or on the market can still be sold until May 31, 2026 at the latest.

 

The amendment received a wide majority vote in the National Council. In addition to the ruling parties, the Austrian People's Party (ÖVP), the Social Democratic Party (SPÖ), and the New Nicotine Party (NEOS), opposition parties also voted in favor.

 

However, both the Freedom Party (FPÖ) and the Green Party believe that the ban is not strict enough and advocate for including other nicotine products in the regulation. However, the Freedom Party emphasizes that they do not want to "attack smokers" like other factions do.

 

The Green Party has also called for smoking to be banned in playgrounds and for the use of disposable e-cigarettes to be prohibited, but the corresponding motion failed to obtain a majority vote. Ulrike Königsberger-Ludwig, State Secretary for Health Affairs (Social Democratic Party), has promised to take further measures to protect non-smokers.

 

She said that the implementation of the EU directive is mandatory, and the final decision will be announced in the autumn.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
Product | LOST MARY launches X-LINK series on its Russian website: near-identical to ELFBAR JOINOne, plus two new adjustable pods
LOST MARY has officially launched the X-LINK e-cigarette series on its Russian website. The lineup closely mirrors ELFBAR’s JOINOne in architecture and features, and adds two new adjustable pods—one for sweetness control and one for nicotine strength—expanding the compatible pod types to four (cooling/ice, classic, sweetness-adjustable, and nicotine-adjustable).
Dec.01 by 2FIRSTS.ai
PMI Launches New ZYN Nicotine Pouch in the Philippines, Available Simultaneously at IQOS Stores and on the Official Website
PMI Launches New ZYN Nicotine Pouch in the Philippines, Available Simultaneously at IQOS Stores and on the Official Website
PMI’s Philippine affiliate, PMFTC, has launched the new ZYN Bright Green 1.5 mg nicotine pouch in Manila with refreshed packaging, calling it the latest step in the company’s “smoke-free” transition initiated in 2016. The product will be available starting in November at IQOS stores across Metro Manila and on the official website.
Nov.10 by 2FIRSTS.ai
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
Reynolds American Inc. announced it will create 200 new manufacturing positions in 2026 at its Tobaccoville, North Carolina, Operations Center, bringing total new roles added over the past two years to more than 1,000. The company added 800 jobs between 2024 and 2025. These roles will support the continued growth of Velo Plus nicotine pouches and Reynolds’ expanding multi-category portfolio, aligned with its mission to build a smokeless world.
Dec.11 by 2FIRSTS.ai
Thai Police Raid Three Vape Warehouses in Chiang Mai, Seize 36,555 Items Worth US$200,000
Thai Police Raid Three Vape Warehouses in Chiang Mai, Seize 36,555 Items Worth US$200,000
Thai police raided three vape storage sites in Chiang Mai, arresting two women and seizing 36,555 vape items worth over ฿6.6 million(US$200,000). Authorities estimate annual turnover at about ฿30 million(US$920,000) and are pursuing financial backers.
Oct.28 by 2FIRSTS.ai
Kyrgyzstan considers six-month ban on e-cigarette and e-cigarettee-liquid imports
Kyrgyzstan considers six-month ban on e-cigarette and e-cigarettee-liquid imports
According to Kyrgyz media, the Ministry of Economy and Commerce has launched a public discussion on a draft decree proposing a six-month ban on the import of e-cigarettes and nicotine-containing liquids. The measure, based on Article 15-1 of the Law “On Protecting Citizens’ Health from the Consequences of Tobacco and Nicotine Use,” aims to safeguard public health and prevent youth nicotine addiction.
Nov.12 by 2FIRSTS.ai
Product | Three Power Levels + “2+10” Setup: ELFBAR JoinOne Series Launches in UK Retail
Product | Three Power Levels + “2+10” Setup: ELFBAR JoinOne Series Launches in UK Retail
ELFBAR rolls out the JoinOne15 Classic prefilled replaceable-pod kit, now listed across multiple UK e-commerce channels (some pages marked “coming soon”). The device uses a “2 ml prefilled pod + 10 ml refill container (‘2+10’)” system, supports three power levels, and claims up to 15,000 puffs in combined use. The kit is priced at £12.99, with matching “2+10” refill pods at £7.99.
Nov.03 by 2FIRSTS.ai