BAT announces new board positions and regional restructuring

Jan.31.2023
BAT announces new board positions and regional restructuring
British American Tobacco (BAT) creates new roles and reduces regions to simplify structure and drive transformation efforts.

On January 31st, British American Tobacco (BAT) announced that they would establish two new positions on their board of directors and make adjustments to some regional divisions in order to streamline their organizational structure and advance transformation and upgrading efforts.


British American Tobacco (BAT) announced that Johan Vandermeulen, the regional director for Europe, will be appointed as the Chief Transformation Officer to lead the company's transformation efforts, accelerate developments in key areas, and build a faster, simpler, and more flexible organization.


Luciano Comin has been appointed as the new head of cigarettes and will be tasked with strengthening the value of the brand to drive investment in new categories. Comin previously worked as a regional director for the Americas and Sub-Saharan Africa and has held senior marketing management positions in Europe, Mexico, and Malaysia.


Simultaneously, following a strategic review, BAT has decreased the number of regions from four to three.


BAT's new architecture will consist of three regions:


Reno USA Company has operations in the Americas and Europe (AME), as well as the Asia-Pacific, Middle East, and Africa (APMEA) regions.


According to Jack Bowles, the CEO of BAT, this adjustment will drive BAT's transformation and upgrades while strengthening its position as a leader in the tobacco industry.


On September 28th in the Eastern Standard Time of the United States, Kingsley Wheaton, the Chief Growth Officer of BAT, spoke at the GTNF main conference. He stated that the biggest change faced by BAT in recent years is the emergence of reduced-harm tobacco products. Therefore, how to deal with this shift and ensure that the company's interests are not affected has become one of the challenges for BAT.


This is also the main reason why BAT is seeking transformation and upgrading. According to BAT's plan, it is expected that by 2025, the revenue from reduced-harm tobacco products will reach £5 billion.


Reference:


Johan Vandermeulen has been appointed as the Chief Transformation Officer at British American Tobacco.


British American Tobacco (BAT) is set to transform into a new type of tobacco company.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

2Firsts Research: ELFBAR Products Guide Users to Join WhatsApp Groups, Focusing on Private Traffic Strategy
2Firsts Research: ELFBAR Products Guide Users to Join WhatsApp Groups, Focusing on Private Traffic Strategy
2Firsts' survey in Dubai found that some of ELFBAR's products feature QR codes that guide users to join WhatsApp groups, where they can participate in giveaways and claim gifts.
Jun.24 by 2FIRSTS.ai
South Australia Implements Strictest Vaping Law in the Country, With Fines Reaching $4.3 Million
South Australia Implements Strictest Vaping Law in the Country, With Fines Reaching $4.3 Million
South Australia enforces Australia’s strictest anti-illicit tobacco and vaping law, with fines up to $4.3 million for commercial-scale violations.
Jun.11 by 2FIRSTS.ai
EU Plans to Include Tobacco Tax in Long-Term Budget Revenue, Sparking Potential Member State Opposition
EU Plans to Include Tobacco Tax in Long-Term Budget Revenue, Sparking Potential Member State Opposition
The European Commission is considering making tobacco taxes a new revenue source for the next long-term EU budget, according to a German government document. The proposal, still at an exploratory stage, could face opposition from the tobacco industry and requires unanimous approval from member states.
Jul.10 by 2FIRSTS.ai
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of the Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, delivered a keynote speech at the 2Firsts Global NGP Forum titled "The Global Opportunities and Challenges of The Novel Tobacco Industry from a Scientific Perspective".
Jul.30 by 2FIRSTS.ai
Philippine Tax Bureau Launches Digital Tracking System to Combat E-Cigarette Tax Evasion and Smuggling
Philippine Tax Bureau Launches Digital Tracking System to Combat E-Cigarette Tax Evasion and Smuggling
The Philippine Bureau of Internal Revenue is developing a digital tracking system for e-cigarettes using QR codes, allowing consumers to verify product authenticity via smartphones. This initiative aims to curb smuggling and tax evasion, with the agency's chief noting that illegal e-cigarettes have resulted in tax losses of billions of pesos ($17 million).
Jun.24 by 2FIRSTS.ai
U.S. Convenience Store Association Urges Trump Administration: Expedite Product Approvals, Strengthen Enforcement, Crack Down on Illegal Chinese E-Cigarettes
U.S. Convenience Store Association Urges Trump Administration: Expedite Product Approvals, Strengthen Enforcement, Crack Down on Illegal Chinese E-Cigarettes
The National Association of Convenience Stores (NACS) and four major retail groups urged the Trump administration to curb illegal Chinese e-cigarettes, citing heavy losses for compliant retailers. They called on the FDA to speed up product approvals and push for stricter customs checks and DOJ prosecutions.
Jul.21 by 2FIRSTS.ai