British American Tobacco (BAT) which owns Irish company PJ Carroll, has launched a legal challenge against the European Union's ban on flavored heated tobacco products (HTP). BAT has filed a lawsuit against the ban to the Irish High Court.
The ban was first proposed by the European Commission in June and came into effect last month. According to The Times, the case was brought by PJ Carroll and Nicoventures, subsidiaries of the tobacco company BAT, which also produces tobacco products.
On November 3rd, the European Union released an official directive that prohibits the use of flavors in all heated tobacco products throughout the EU.
The ban was issued after the review period ended on October 29, during which neither the European Council nor the European Parliament expressed any objections to the ban.
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