BAT Japan Launches New Color Devices: glo hyper X2.

Dec.09.2022
BAT Japan Launches New Color Devices: glo hyper X2.
BAT Japan launches two new colors of the glo hyper X2 device: metal blue and khaki olive. Available starting December 19th.

BAT Japan, a subsidiary of British American Tobacco, has introduced two new color variants of its next-generation heated tobacco device, the "glo hyper X2," in Japan. The two new colors are "glo hyper X2 metal blue" and "glo hyper X2 khaki olive.


The official online stores for glo and VELO will be launching on December 19th. So far, the glo hyper X2 has been released in five stylish device colors: mint blue, metal black, metal orange, platinum, and black and red. This time, BAT is responding to users' desire for more personalized device colors by introducing "metal blue" and "khaki olive".


Starting from the same day, "Black Red" that has been purchased in glo stores and the official online store of glo&VELO will be available for a limited time in convenience stores throughout the country.


From December 19th until January 22nd of next year, the Glo Hyper X2 will be available for a limited time in all seven colors for 980 yen. Additionally, there will be a smoking area booth designed with the concept of luxurious camping in winter at the Tokyo Christmas Market 2022 in Hibiya Park. The Hyper X2 event will begin on December 16th. Furthermore, from December 16th to 18th, visitors can experience two new colors, "Metal Blue" and "Khaki Olive," before they go on sale on the 19th.


2FIRSTS will continue to follow and report on this topic, with future updates available on the "2FIRSTS APP." Scan the QR code below to download the app.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMTA Roundtable Opens with Industry Questioning Product Characterization Standards, FDA Defends Regulatory Boundaries
PMTA Roundtable Opens with Industry Questioning Product Characterization Standards, FDA Defends Regulatory Boundaries
At the opening of FDA’s PMTA roundtable, small ENDS manufacturers warned that unclear product characterization standards are limiting their ability to invest and raise capital. FDA officials acknowledged industry concerns but said regulatory flexibility is constrained by statutory and procedural boundaries.
Feb.11
Japan Tobacco Expands Heated Tobacco Customization Strategy with Artist-Led Limited Editions
Japan Tobacco Expands Heated Tobacco Customization Strategy with Artist-Led Limited Editions
Japan Tobacco has launched a limited-edition Ploom AURA front panel series in collaboration with musician Ichiro Yamaguchi, featuring five customized designs incorporating brass, Kutani ware, verdigris, kintsugi, and rosewood motifs. Two editions are available through retail channels, while three are distributed via a membership lottery system. The initiative highlights JT’s growing focus on exterior customization and design partnerships as part of its broader heated tobacco brand strategy.
Feb.11 by 2FIRSTS.ai
2Firsts Outlines 2026 Global Product Trends in the New Tobacco Industry
2Firsts Outlines 2026 Global Product Trends in the New Tobacco Industry
As regulation tightens and innovation matures, competition in the new tobacco industry is shifting. In its 2026 Global Product Trends in the New Tobacco Industry report, 2Firsts examines how heated tobacco, nicotine pouches, and vape products are moving beyond feature-driven upgrades toward system-level design, where experience management, compliance structure, and engineering capability increasingly shape long-term competition.
Jan.13 by 2Firsts Perspectives
Spain’s PSOE files motion to curb vaping and nicotine pouches, restricting sales channels and banning online sales
Spain’s PSOE files motion to curb vaping and nicotine pouches, restricting sales channels and banning online sales
Spain’s Socialist Party (PSOE) has registered a non-legislative motion (PNL) in Congress seeking to curb the use of vapes and nicotine pouches by restricting sales to authorised channels and banning sales online and in non-specialist shops. The proposal says the current “lack of control” in commercialisation facilitates tax evasion and breaches existing health and environmental rules.
Mar.03 by 2FIRSTS.ai
Kazakhstan’s Almaty crackdown: Telegram channels used to sell banned vapes, six face charges
Kazakhstan’s Almaty crackdown: Telegram channels used to sell banned vapes, six face charges
Authorities in Almaty have uncovered a large illegal vape distribution scheme, seizing and destroying more than 180,000 vapes. Prosecutors said potential revenue from sales could have exceeded 1 billion tenge. Suspects allegedly sold the banned products through Telegram channels and social media, storing inventory in warehouses and covert locations.
Feb.27 by 2FIRSTS.ai
New York’s budget plan would apply a 75% wholesale tax to nicotine pouches, raising projected revenue
New York’s budget plan would apply a 75% wholesale tax to nicotine pouches, raising projected revenue
New York Gov. Kathy Hochul is proposing to tax ZYN nicotine pouches and other nicotine products at the same rate as cigarettes, applying a 75% wholesale tax under her proposed $260 billion state budget.
Jan.21 by 2FIRSTS.ai