BAT Japan Launches New Color Devices: glo hyper X2.

Dec.09.2022
BAT Japan Launches New Color Devices: glo hyper X2.
BAT Japan launches two new colors of the glo hyper X2 device: metal blue and khaki olive. Available starting December 19th.

BAT Japan, a subsidiary of British American Tobacco, has introduced two new color variants of its next-generation heated tobacco device, the "glo hyper X2," in Japan. The two new colors are "glo hyper X2 metal blue" and "glo hyper X2 khaki olive.


The official online stores for glo and VELO will be launching on December 19th. So far, the glo hyper X2 has been released in five stylish device colors: mint blue, metal black, metal orange, platinum, and black and red. This time, BAT is responding to users' desire for more personalized device colors by introducing "metal blue" and "khaki olive".


Starting from the same day, "Black Red" that has been purchased in glo stores and the official online store of glo&VELO will be available for a limited time in convenience stores throughout the country.


From December 19th until January 22nd of next year, the Glo Hyper X2 will be available for a limited time in all seven colors for 980 yen. Additionally, there will be a smoking area booth designed with the concept of luxurious camping in winter at the Tokyo Christmas Market 2022 in Hibiya Park. The Hyper X2 event will begin on December 16th. Furthermore, from December 16th to 18th, visitors can experience two new colors, "Metal Blue" and "Khaki Olive," before they go on sale on the 19th.


2FIRSTS will continue to follow and report on this topic, with future updates available on the "2FIRSTS APP." Scan the QR code below to download the app.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Product | FLONQ Parent Company Launches New Vaping Brand ROQY: Two Hybrid-Nicotine Devices Debut in Russia
Product | FLONQ Parent Company Launches New Vaping Brand ROQY: Two Hybrid-Nicotine Devices Debut in Russia
Alfabet Labs, the parent company of FLONQ, has recently launched its new vaping brand ROQY in Russia, debuting two products: ROQY L and ROQY M. Both devices use a hybrid nicotine formulation combining nicotine salts and freebase nicotine and are each available in 19 flavors. The two products are now on sale via the official ROQY website as well as multiple online and offline retailers across Russia.
Nov.19 by 2FIRSTS.ai
JTI UK Expands Nordic Spirit Line, Launches 17mg Nicotine Pouch
JTI UK Expands Nordic Spirit Line, Launches 17mg Nicotine Pouch
JTI UK has launched Nordic Spirit’s highest-strength variant—Frosty Mint Max, delivering 17mg of nicotine per pouch—and introduced a refreshed, darker packaging design for the brand.
Oct.31 by 2FIRSTS.ai
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
National Intellectual Property Office issued a notice to strengthen management of illegal use of trademarks, promoting fair competition.
Nov.25 by 2FIRSTS.ai
XQS Rolls Out Two Beverage-Flavoured Nicotine Pouches in UK; Says Convenience Stores Are the Fastest-Growing Channel
XQS Rolls Out Two Beverage-Flavoured Nicotine Pouches in UK; Says Convenience Stores Are the Fastest-Growing Channel
Scandinavian Tobacco Group (STG) UK has added two beverage-inspired variants—Cola Lime and Fizzy Peach—to its XQS nicotine pouch range. Both come in an 8mg strength and are available exclusively via the Vape Supplier website, with a recommended retail price of £5.50.
Oct.29 by 2FIRSTS.ai
Russia's Finance Ministry Proposes Regional Vape Sales Bans from 2026
Russia's Finance Ministry Proposes Regional Vape Sales Bans from 2026
Russian Finance Ministry has drafted amendments allowing regional governments to ban the retail sale of vapes and e-liquids between September 1, 2026, and September 1, 2031. Regions must enact their own legislation and notify the Federal Service for Alcohol and Tobacco Control (Rosalkogoltabakkontrol), which will publish a list of participating regions.
Dec.08 by 2FIRSTS.ai
Russian Lawmakers Propose Criminalizing E-Cigarette Manufacture and Distribution, Citing Health Risks
Russian Lawmakers Propose Criminalizing E-Cigarette Manufacture and Distribution, Citing Health Risks
Russian lawmakers propose criminalizing e-cigarette manufacturing, storage, sales, and use, citing drug crime model for penalties.
Oct.14 by 2FIRSTS.ai