BAT to Launch glo Hilo in Japan on June 9, Alongside Exclusive virto Sticks

Jun.04
BAT to Launch glo Hilo in Japan on June 9, Alongside Exclusive virto Sticks
BAT Japan has announced that its latest heated tobacco device, glo Hilo, will debut in Miyagi Prefecture on June 9, 2025, together with its dedicated virto sticks. Notably, Miyagi was also the launch site for the g

According to Japanese media outlet ORICON NEWS, British American Tobacco Japan (BAT Japan) has announced that their latest heated tobacco device, glo Hilo, will officially go on sale in Miyagi Prefecture, Japan on June 9th. The exclusive podvirto will also be released simultaneously.

 

BAT Japan company announced that the device will be sold with a new dedicated pod "virto," starting from June 9, 2025, at major convenience stores in Sendai City and the official glo website, targeting consumers residing in Miyagi Prefecture.

 

It is noteworthy that Miyagi Prefecture is the starting point for GLO's sales in the Japanese market, said Luciano Comin, Chief Marketing Officer of BAT.

 

"We are very excited to launch glo Hilo in the Japanese market. Since its debut in Sendai in 2016, glo has been in the Japanese market for 9 years. Returning it to its birthplace holds great significance. Throughout the over 10-year journey of developing new category products, we have not only transformed the entire innovation ecosystem, but also completely reshaped the market product portfolio by introducing attractive products that meet consumer needs. We believe that glo Hilo will bring an unprecedented new experience to Japanese consumers and create an innovative platform for experiencing high-end tobacco flavors."

 

Starting June 14th, consumers can also purchase glo Hilo and virto at the pop-up store in Sendai.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

ETN Reports on the "2024 Global Tobacco Control Progress Report"
ETN Reports on the "2024 Global Tobacco Control Progress Report"
In 2024, FCTC Parties took steps to curb tobacco use through tax and price measures, smoke-free policies, ingredient regulation, ad bans, and environmental protections. Global efforts showed weaker Convention influence, a stronger focus on tobacco control in global governance, and increasing differences among Parties.
Jul.07 by 2FIRSTS.ai
Vietnam Steps Up Tobacco Control Under National Anti-Smoking Strategy
Vietnam Steps Up Tobacco Control Under National Anti-Smoking Strategy
Vietnam’s Ministry of Industry and Trade is tightening tobacco regulations, strengthening market oversight, promoting digital transformation, and coordinating with other agencies to crack down on illegal cigarette trade and improve enforcement.
May.26 by 2FIRSTS.ai
Malaysian Medical Association Urges Nationwide E-Cigarette Ban Amid Rising Student Usage
Malaysian Medical Association Urges Nationwide E-Cigarette Ban Amid Rising Student Usage
The Malaysian Medical Association (MMA) has called on the government to impose a nationwide ban on the sale of e-cigarettes. The MMA pointed out that the use of e-cigarettes among young people continues to rise, with nearly 20,000 cases of student use reported on school grounds alone.
May.19 by 2FIRSTS.ai
2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
In a 2Firsts interview, GFN co-founder Paddy Costall highlighted that entrenched hostility toward industry voices has hindered progress in harm reduction. He urged a return to inclusive dialogue and science-driven strategies to improve public health.
Jun.23
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
In an interview with 2Firsts, NASTY founder Pak Din explains how the brand quickly rose to the top of South Africa’s vape market by leveraging early planning and a localized strategy, successfully seizing the first-mover advantage in this emerging market.
Jul.03
Heated Tobacco Battle Heats Up in South Korea: KT&G Launches Half-Price Promotion, PMI Ramps Up Marketing
Heated Tobacco Battle Heats Up in South Korea: KT&G Launches Half-Price Promotion, PMI Ramps Up Marketing
KT&G and Philip Morris Korea are locked in fierce competition in South Korea’s heated tobacco market. KT&G is offering its new Lil Solid Easy at half price, while Philip Morris is targeting youth through music festival campaigns. With just a 1% market share gap, the battle is intensifying.
Jul.04 by 2FIRSTS.ai