BAT Launches "Glostudio" for Glo Hyper X2 in South Korea

Mar.01.2023

BAT launched the Glostudio in South Korea on February 17, featuring the Glo Hyper X2 and a beer collaboration.

On February 17th, BAT launched a pop-up store called "Glostudio" in South Korea, offering a comprehensive retail experience. On February 27th, they began offering customers the chance to try out their new product, "Glo Hyper X2," at the store located in Yeoksam-dong, Jung-gu, Seoul.

The store operates from 11 am to 7 pm. The main feature of "Glostudio" is the shape of its iris shutter, which is also the signature of the "Glo Hyper X2". The entrance is designed to resemble an electronic cigarette's induction coil.

After entering, four experiential spaces were prepared based on the theme of "finding oneself journey" to directly or indirectly experience the products.

Four experiential spaces have been named "Your Space," "Your Color," "Your Taste," and "Your Way." These spaces allow visitors to experience "GloHyperX2." Each space has been designed to assist users in selecting their preferred background for selfies or enjoying a drink, and each space has a resident guide.

BAT has partnered with craft beer brand Amazing Bruing Company to release a new beer called "Hyper Mac X2". This beer is a blend of two types of beer, an ale and a porter, with a strong fruity flavor. The name "Hyper X2" is a combination of "Mac X2" and "Hyper", meaning "two beers in one". Visitors to the store can sample the beer and even customize their own flavor.

All visitors who purchase the "Hyper Mac X2" will receive a 30% discount and can take photos and post them on social media with the tag #HyperMacX2 to receive instant photo printing for their keepsake.

The following are pictures of the "Glostudio" event.

The booth displaying the "Glo Hyper X2" | Image source: wikitree

Entrance to the mimicry of the internal induction coil of Glo electronic cigarette. | Image source: wikitree

The space exhibit with the theme "Journey to Self-Discovery" | Photo source: Wikitree.

The rooftop tower located on top of a pop-up shop | Image source: Wikitree

Special Handcrafted Beer "Hyper Mac X2" | Image credit: wikitree

Reference:

BAT's Rothmans launches new e-cigarette 'Glo Hyper X2' with the opening of a personalized pop-up store for customers.

Onsite: What does the craft beer made by 'BAT Glo', an e-cigarette brand, taste like? They also opened a pop-up shop.

#British American Tobacco (BAT)

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