BAT Launches New glo HYPER Tobacco Device with HEATBOOST Technology

BAT by 2FIRSTS.ai
Aug.08.2024
BAT Launches New glo HYPER Tobacco Device with HEATBOOST Technology
British American Tobacco Japan launches new standard heated tobacco device glo HYPER with HEATBOOST technology and affordable price.

According to a report by Newskakaku on August 8th, British American Tobacco (BAT) Japan announced the launch of a new standard model of their heated tobacco device, glo HYPER.


The newly launched "glo HYPER" utilizes the latest heating technology "HEATBOOST technology" from the flagship model "glo HYPER pro", achieving a maximum heating temperature of 300 degrees. It also features a "TASTE SELECT dial" that allows users to choose different heating modes, while maintaining a "high-end design" at a more affordable price.


In addition, the flagship model will be equipped with a simple "LED display" instead of the "EASYVIEW screen," making it easy to see the equipment status such as remaining charge and heating process.


The standard heating time is 4 minutes and 30 seconds, which is 30 seconds longer than the previous model (4 minutes). The charging time has also been reduced compared to the previous model, with a full charge taking approximately 90 minutes. One quick charge can provide 20 heating sessions.


The device measures 36.4mm (width) x 95.4mm (height) x 21mm (thickness) and weighs 86.7 grams. It comes in three body colors: graphite black, peacock green, and rose gold.


The product is priced at 2,480 yen and will be available for purchase starting on August 6th at online stores. It will be available in major convenience stores and supermarkets nationwide starting on August 26th, and will be gradually released in tobacco shops starting on September 2nd.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Bangladesh Approves Ordinance Banning E-Cigarettes and Heated Tobacco Products
Bangladesh Approves Ordinance Banning E-Cigarettes and Heated Tobacco Products
Bangladesh’s Advisory Council on December 24 approved the Smoking and Tobacco Products Usage (Control) (Amendment) Ordinance, 2025, aimed at strengthening tobacco control laws. The ordinance bans the use, production and marketing of emerging tobacco products, including e-cigarettes, electronic nicotine delivery systems and heated tobacco products. Nicotine pouches are included in the definition of tobacco products.
Dec.25 by 2FIRSTS.ai
Kentucky to issue provisional state licenses to tobacco, nicotine and vapor retailers who applied before Jan. 1, 2026
Kentucky to issue provisional state licenses to tobacco, nicotine and vapor retailers who applied before Jan. 1, 2026
Kentucky will issue provisional state licenses to tobacco, nicotine and vapor product retailers that applied for a license with the Department of Alcoholic Beverage Control (ABC) before Jan. 1, 2026.
Dec.31 by 2FIRSTS.ai
PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
Japan will adjust tobacco taxes from April 1, 2026, prompting Philip Morris International (PMI) to lift prices for its IQOS ILUMA tobacco sticks TEREA and SENTIA. Both products are set to rise by 40 yen per pack (about $0.3).
Jan.21 by 2FIRSTS.ai
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
India’s NUSRL Hosts National Consultation on Protection from Emerging Tobacco and Nicotine Products
The National University of Study and Research in Law (NUSRL) in Ranchi, together with national and international public health experts, held a consultation focused on youth protection, enforcement capacity, and the regulatory landscape for emerging nicotine products. State Health Minister Irfan Ansari called for stronger policies and coordinated efforts to prevent addiction.
Dec.02
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s Cabinet has approved an amendment to the Tobacco Business Act that legally classifies liquid e-cigarettes as tobacco products. Under the revision, any product containing tobacco or nicotine will fall under tobacco regulation, explicitly including synthetic nicotine vapes. The move addresses long-standing regulatory and taxation gaps.
Dec.16 by 2FIRSTS.ai
Energy Marketers of America Backs White House Crackdown on Illicit Vape Shops, Urges Cleanup of ‘Gray Area’ Market
Energy Marketers of America Backs White House Crackdown on Illicit Vape Shops, Urges Cleanup of ‘Gray Area’ Market
The Energy Marketers of America (EMA) has publicly endorsed the White House’s enforcement campaign against illicit vape shops, saying it will help address the regulatory “gray area” that has emerged since 2020 due to delayed product approvals. EMA noted that a large volume of unauthorized imported disposable e-cigarettes worth about $86.5 million has been seized and called for stronger, more localized enforcement efforts to ease the burden on compliant convenience retailers.
Dec.04 by 2FIRSTS.ai