According to the official website of Japan Tobacco Inc. (JT), on August 5th, JT announced the launch of a new color, "Champagne Gold," for its heated tobacco device "Ploom X ADVANCED".
This new color will be gradually released starting August 5, 2024, at CLUB JT online store, as well as nationwide Ploom Shop and Ploom STAND.
Club JT online store will be the first to launch this product at 10 am on the same day.
According to reports, the champagne gold color made its first appearance on old models in December 2021 and received high praise from the market.
JT said,
The champagne gold color exudes a luxurious and dazzling tone. This product can shine brilliantly in any occasion, showcasing a special presence. The exquisite design and various accessories can be perfectly matched, further highlighting the customer's individual charm.
The official price of the device on the website is 1,980 yen (tax included) ($13.69 USD).
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