BAT Upgrades Glo Hyper Special Pod "NEO" with Stick Seal Technology

Apr.14.2025

BAT introduces updated "Glo Hyper" pod "NEO" with "Stick Seal" technology for convenience, available in five flavors nationwide.

Key points:

British American Tobacco (BAT) has updated its "Glo Hyper" special stick "NEO" with the new "Stick Seal" technology to prevent tobacco residue and eliminate the need for cleaning, thus improving convenience.

The updated sticks come in five flavors: Dark Tobacco, Shine Boost, Purple Boost, Fresco, and Boost. The new sticks are manufactured at the BAT Rothmans factory in Gyeongsangnam-do, South Korea and will be gradually stocked in convenience stores and tobacco retail stores nationwide.

BAT plans to apply this technology to all Hyper series sticks by the end of the year.

According to N.News on April 14th, BAT Rothmans Korea has announced the update of its heating tobacco device "Glo Hyper" special stick "NEO" with the "Stick Seal" technology, enhancing user convenience.

The updated "NEO" now comes in five styles: Dark Tobacco, Shine Boost, Purple Boost, Fresco, and Boost.

The company stated that they have improved the packaging design and introduced new technology to enhance product convenience based on consumer demand and market trends.

The new "Stick Seal" technology, which seals the back of the stick, prevents any tobacco residue from remaining inside the device, eliminating the need for cleaning with a brush and greatly improving ease of use.

The BAT plans to apply this technology to all Glo Hyper series dedicated sticks by the end of the year.

The updated "NEO" five series will be gradually available in convenience stores and tobacco retailers nationwide. All "NEO" products sold in South Korea are manufactured at BAT Korea Factory located in Sacheon，South Gyeongsang Province, which is the main production base for BAT's HNB products.

The company's relevant officials stated that,

This product update is part of our commitment to providing consumers with a better user experience through design and technological innovation. In the future, we will continue to cater to consumer demands and market trends, and introduce more outstanding products.

References:

[1] BAT, 글로 하이퍼 시리즈 전용 스틱 '네오' 5종 리뉴얼 출시

Also Read:

[1] BAT releases limited edition 'Hyper Pro Aurora Purple' for 'glo'

[2] BAT's Vuse Wins 2025 Best E-cigarette Brand Award by South Korean Consumers

[3] BAT: Boosting Profit Margin of HTP Devices in Convenience Stores

[4] BAT introduces two new flavors for "glo HYPER" series

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