JTI Expands Albania Distribution Through Partnership with Nelt

Dec.23

Serbian logistics company Nelt Group said it has become a distributor for Japan Tobacco International products in Albania. According to the company, the partnership has created 50 new jobs in the local market. Nelt described the move as part of a broader change to its business model in Albania. The group already cooperates with JTI in Bosnia and Herzegovina and expects its revenue to grow by 9% in 2025.

Key Points

Nelt Group has been appointed as distributor for JTI products in Albania;
The partnership created approximately 50 new jobs locally;
Nelt established a dedicated team for the Albanian market;
The group already distributes JTI products in Bosnia and Herzegovina;
Nelt expects 2025 revenue to reach €1.5 billion (about US$1.76 billion).

2Firsts, December 23, 2025 – According to SeeNews, Serbian logistics company Nelt Group said it has become a distributor for Japan Tobacco International (JTI) products in Albania.

The partnership with JTI created 50 new jobs, Alban Ujkashej, Nelt Group’s executive director for the Albanian market, said in a company press release.

Dejan Stojanovic, JTI’s sales director for the Western Balkans, said the company decided to change its business model in Albania and establish a dedicated team for the market, opening a new phase of cooperation with Nelt.

Nelt Group already cooperates with JTI in Bosnia and Herzegovina.

Founded in 1992, Nelt Group employs more than 5,500 people across 14 companies operating in Albania, Angola, Bosnia and Herzegovina, Montenegro, Croatia, Slovenia, Kosovo, Mozambique, Romania, North Macedonia, Serbia and Zambia.

Last month, the company said it expects its revenue to rise by 9% in 2025, reaching €1.5 billion (approximately US$1.76 billion).

Image Source: SeeNews

References:

[1] Serbia's Nelt to distribute JTI products in Albania

Also Read:

[1] Philip Morris International Launches IQOS ILUMA i Heated Tobacco Device in Albania

[2] PMI Launches Innovative IQOS ILUMA Heated Tobacco Product in Albania

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