"Vuse" was awarded the Best E-cigarette Brand Award by South Korean consumers in 2025.
The sales have exceeded one million units within six months.
According to a report by Donga on March 5th, British American Tobacco's (BAT) South Korean subsidiary's e-cigarette brand "Vuse" has been awarded the Best E-Cigarette Brand by Korean consumers for 2025. The brand has sold 1 million units within six months of its launch in South Korea, making it the top brand in the Korean e-cigarette market.
Previously, the long and slim product "VUSE Go Slim 2ml" and the large capacity product "Vuse Box" launched by "VUSE" have been released on the market.
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