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BAT Japan to set up a VELO special booth at an outdoor culture market, showcasing a product launched on Feb. 2

Mar.05
BAT Japan to set up a VELO special booth at an outdoor culture market, showcasing a product launched on Feb. 2
BAT Japan announced it will support and sponsor the outdoor culture market “DIGGIN DEEP 2026 DAIKANYAMA,” held on March 7 and 8, 2026 at Daikanyama T-SITE, and will set up a special booth for the oral tobacco brand VELO at the venue. The booth will feature product displays and trial experiences, including the new product Velo Smooth Peppermint Medium, which went on sale on Feb. 2.

Key Takeaways

 

  • Event: BAT Japan will support and sponsor “DIGGIN DEEP 2026 DAIKANYAMA” and set up a VELO special booth.
  • Time: March 7–8, 2026; 12:00–19:00.
  • Content: VELO product displays and trial experiences, including Velo Smooth Peppermint Medium launched on Feb. 2.
  • Interaction: Visitors who complete a trial and member registration can join the “REMIX DROP” mini-game and receive prizes.

 

2Firsts, March 5, 2026 –


According to PR TIMES, BAT Japan (British American Tobacco Japan G.K.) said it will support and sponsor the outdoor culture market “DIGGIN DEEP 2026 DAIKANYAMA,” to be held at Daikanyama T-SITE on March 7 and 8, 2026, and will set up a special booth for the oral tobacco brand VELO at the venue.

 

The report said the booth will be organized around the latest campaign theme, “Sono Shunkan wo REMIX,” and will feature a dedicated area with the “VELO Tropical Forest” design.

 

Regarding booth content, the report said VELO will provide product displays and trial experiences, including the new product “Velo Smooth Peppermint Medium,” which went on sale on Feb. 2.

 

For visitor services, the report said attendees who complete a VELO trial experience and member registration can take part in a mini-game called “REMIX DROP” using a VELO can. If the can lands in a hole marked “WIN,” the participant will receive a prize.

 

Image Source：PR TIMES

References:
[1] VELOが「DIGGIN DEEP 2026 DAIKANYAMA」にて特設ブースを出展
Also Read:
[1] Kenya’s BAT Kenya resumes Velo nicotine pouches after citing regulatory clarity
[2] BAT Japan to launch two new VELO nicotine pouch flavours in February
[3] BAT rolls out VELO nicotine pouches in Argentina as social media buzzes about ZYN distribution
[4] BAT Taps McLaren Title Win for Travel Retail Activation, Launches VELO “Champions’ Edition” Nicotine Pouches
[5] $200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds

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