Key points：
- British American Tobacco has launched a promotional campaign in South Korea featuring the "glo hyper" series to boost sales in the autumn season.
- The "glo hyper pro" has been discounted to 29,000 Korean won (20 USD), while the "glo hyper" is now priced at 20,000 Korean won (14 USD).
SeDaily reported on October 15, 2025, that BAT Rothmans, a subsidiary of British American Tobacco in South Korea, announced the launch of the first purchase promotion for its "glo hyper" series of e-cigarettes this fall.
This promotion has lowered the retail price of "glo hyper pro" from 49,000 Korean won (34 US dollars) to 29,000 Korean won (20 US dollars), and "glo hyper" from 25,000 Korean won (18 US dollars) to 20,000 Korean won (14 US dollars).
Consumers can purchase a variety of color options of the product in the official online store as well as at convenience stores. BAT pointed out that the "glo hyper" series is evolving into a lifestyle product that combines individual taste and user care, and plans to launch more related product developments and promotional activities based on seasonal trends and consumer demand.
Image source: Seoul Economic Daily
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