Chill Brands CEO announces launch of disposable e-cigarette

Dec.15.2022
Chill Brands CEO announces launch of disposable e-cigarette
Chill Brands Group PLC CEO confirms production of non-nicotine disposable e-cigarettes for 2023 launch, expands impact in US Midwest.

The CEO of Chill Brands Group PLC, an international CBD conglomerate in the UK, Callum Sommerton, has announced that the company has begun production of a disposable electronic cigarette product that will be launched in the first quarter of 2023, and will be free of nicotine.


Sommerton also discussed a new agreement signed in the United States to expand its influence in the Midwest region.


According to 2FIRSTS, back in August of this year, Chill Brands Group PLC announced its decision to cease future development and sales of its non-tobacco nicotine product line in the United States. This decision was made in response to additional regulatory restrictions on synthetic nicotine products by the US government.


In March of this year, the United States Congress passed a federal appropriations bill that amended the definition of tobacco products, granting the FDA the power to regulate synthetic nicotine, including the company Chill's new smokeless tobacco nicotine pouch product.


As a result, Chill products will be required to submit a pre-market tobacco product application to continue selling their products legally, a process that could cost upwards of $400,000 per flavor. The company deems this commercially unfeasible.


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