Company Overview

Business by 2FIRSTS
Jun.13.2022
Company Overview

About us

 

2FIRSTS was initiated by JuanJuan Technology in January 2022. Adhering to the concept of “consumer interests first and public interests firsts,” it serves the compliance and global development of e-cigarette companies. The company is headquartered in Shenzhen, China.

 

Founders

 

Alan Zhao (CEO, co-founder)

Graduate of Xi’an Jiaotong University, MBA from China Communication University. With 10 years of experience in the internet sector, he entered the tobacco industry in 2015, and has in-depth research in the tobacco industry strategy consulting, IOT, and new tobacco development.

 

Company Overview

 

Echo Guo (COO, co-founder)

MBA from China Communication University. With professional experience in the tobacco industry of more than 15 years, she long been attentive with the tobacco industry and consumption research.

 

She has presided over a number of major research projects, such as "Tobacco Consumption Under the Epidemic", "Research on the Consumption of Traditional Tobacco and New Tobacco Integration", "Chinese-Style Heated Cigarette Consumer Taste Evaluation Model", etc.

 

Before founding JuanJuan Technology, Ms. Guo Xiaoyu worked for the magazine "Sales and Marketing" as chief reporter and editor-in-chief.

 

Company Overview
2Firsts Successfully Hosts NGP+AI Workshop, Launches Global Call for Outstanding AI Application Cases
2Firsts Successfully Hosts NGP+AI Workshop, Launches Global Call for Outstanding AI Application Cases
On April 15, 2025, 2Firsts held its first “NGP+AI” workshop in Shenzhen, focusing on real-world AI applications in the NGP industry—from formula digitization to automated flavor development and compliance tools. The event gathered professionals across R&D and tech roles. 2Firsts also launched a global call for outstanding NGP+AI use cases, offering media exposure, resource access, and innovation support to accelerate the industry’s intelligent transformation.
May.08
Ispire Reports FY2025 Q3 Revenue Down 12.7% to $26.2M; Secures Temporary Nicotine Production License in Malaysia
Ispire Reports FY2025 Q3 Revenue Down 12.7% to $26.2M; Secures Temporary Nicotine Production License in Malaysia
Ispire’s FY2025 Q3 revenue fell 12.7% to $26.2 million, with net loss widening to $10.9 million. The company is shifting manufacturing to Malaysia, aiming to cut costs by $8 million annually, and has obtained a temporary nicotine production license. It also filed a blockchain-based PMTA component with the FDA and launched the Sprout™ cannabis device with Raw Garden to grow its presence in emerging markets.
May.13 by 2FIRSTS.ai
Malaysia's Terengganu state to ban e-cigarette sales from August 2025.
Malaysia's Terengganu state to ban e-cigarette sales from August 2025.
The Terengganu state government in Malaysia has announced a comprehensive ban on the sale of electronic cigarettes (vapes) effective August 2025, alongside stricter commercial licensing regulations. Authorities will impose strict penalties on violators, including fines and license revocation. To mitigate economic impacts, the state will offer entrepreneurship training programs and support for affected businesses to transition to alternative opportunities.
Apr.25 by 2FIRSTS.ai
South Korean Study: E-Cigarette Sales Double in Five Years as Smokers Shift to Novel Tobacco Products
South Korean Study: E-Cigarette Sales Double in Five Years as Smokers Shift to Novel Tobacco Products
In recent years, smokers in South Korea have increasingly turned to e-cigarettes. The use of nicotine alternatives has led to a younger demographic among smokers, with a rising smoking rate among female adolescents. The government needs to strengthen its regulatory measures.
Jun.13 by 2FIRSTS.ai
$1.5 Million in Smuggled Tobacco Seized by Philippine Customs
$1.5 Million in Smuggled Tobacco Seized by Philippine Customs
The Philippine Bureau of Customs seized $1.5 million worth of smuggled cigarettes in Bulacan Province, involving multiple brands. The operation was praised by Philip Morris International and Japan Tobacco International.
Apr.28 by 2FIRSTS.ai
India’s Vape Ban: A Case Study in Unintended Consequences | By Association of Vapers India Director for 2Firsts
India’s Vape Ban: A Case Study in Unintended Consequences | By Association of Vapers India Director for 2Firsts
Five years after India’s vape ban, illicit sales are booming and smokers are denied safer alternatives. In this exclusive piece for 2Firsts, AVI Director Samrat Chowdhery explores the policy’s unintended consequences and calls for regulatory reform.
Jun.04