Denmark's Smoking Rate and E-cigarette Use Rise with Flavor Ban

Feb.15.2023
Denmark's Smoking Rate and E-cigarette Use Rise with Flavor Ban
Danish smoking and e-cigarette use increased from 2020 to 2022, despite a flavor ban in 2022, according to a report.

According to the latest data released by the Danish National Health Committee in February 2023, smoking and e-cigarette use have both increased in Denmark from 2020 to 2022. It is reported that a flavor ban in Denmark officially took effect on April 1, 2022.


A report has revealed the smoking rate in Denmark from 2020 to 2022.


The percentage of smokers has increased from 18% to 19%.


The percentage of smokers aged 15-29 years has increased from 23% to 25%.


The usage rate of electronic cigarettes has increased from 3% to 5%.


The usage rate of electronic cigarettes among individuals aged 15-29 is between 4% and 7%.


In the years 2020-2022, there was a significant increase in the number of fruit and candy/soft drink flavored electronic cigarettes.


The percentage of users of fruit-flavored electronic cigarettes has increased from 47% to 67%.


The percentage of candy and soft drink flavor users has increased from 21% to 32%.


The percentage of fruit-flavored e-cigarette users aged 15-29 increased from 67% to 83%.


The percentage of candy/soft drink flavor users aged 15-29 has increased from 32% to 41%.


However, the increase in Denmark's smoking rate failed to lead to an increase in the rate of quitting smoking. From 2020 to 2022, the number of e-cigarette users who completely quit smoking decreased from 41% to 38%. This indicates that the ban on electronic cigarettes may decrease their effectiveness as a smoking cessation tool.


Officials from a Danish health research institution have stated that even though Denmark has implemented a flavor ban, illegal e-cigarettes are still circulating through black markets and being sold to children and young people through social media. The Danish authorities do not have enough resources to handle the growing illegal market.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Breaking News | China’s Premier Li Qiang Issues Rare Directive to Crack Down on Illicit Tobacco Activities
Breaking News | China’s Premier Li Qiang Issues Rare Directive to Crack Down on Illicit Tobacco Activities
Based on combined reporting from Xinhua and Xinwen Lianbo, 2Firsts reports that Chinese Premier Li Qiang has issued a rare directive at a State Council executive meeting to launch comprehensive, full-chain enforcement against illicit tobacco activities.
News
Dec.05
Study: TikTok Content Frames Nicotine Pouches as “Trendy Accessories,” Diluting Risk Perception Among Youth
Study: TikTok Content Frames Nicotine Pouches as “Trendy Accessories,” Diluting Risk Perception Among Youth
A study published in JMIR Formative Research analyzed 132 TikTok videos related to nicotine pouches and found that platform content predominantly presents these products as a “youthful trend” rather than as smoking cessation tools. Health risks are underrepresented, the user base appears largely male, and this portrayal may influence how adolescents perceive the risks associated with nicotine products.
Dec.04 by 2FIRSTS.ai
Product | 2Firsts Exclusive: Breaking Down Pachamama 25K, CHUC’s First U.S.-Made Factory Product
Product | 2Firsts Exclusive: Breaking Down Pachamama 25K, CHUC’s First U.S.-Made Factory Product
U.S. e-cigarette company Charlie’s has brought its first domestic manufacturing facility online, launching the disposable Pachamama 25K, which will initially roll out to 300 retail stores in Texas. The device features a 20 ml e-liquid capacity with 5% nicotine, three power modes and a built-in 1000 mAh battery, and is advertised to deliver up to 25,000 puffs.
Dec.02 by 2FIRSTS.ai
JT Partners with Japan’s Year-End Music Festivals, Unveils Eight Limited-Edition Ploom AURA Front Panels
JT Partners with Japan’s Year-End Music Festivals, Unveils Eight Limited-Edition Ploom AURA Front Panels
Japan Tobacco Inc. (JT) will partner with two major year-end music festivals in Japan to set up “Ploom LOUNGE” smoking areas on-site, offering trial experiences of its Ploom AURA heated tobacco device. The company will also launch eight festival-exclusive front panels for Ploom AURA, distributed through on-site exchanges and a member lottery program.
Dec.11 by 2FIRSTS.ai
China National Tobacco Corp paid $222 bln into state finances in 2025
China National Tobacco Corp paid $222 bln into state finances in 2025
China National Tobacco Corporation (CNTC) paid a record $222 billion into China’s state finances in 2025, according to official industry data.
Jan.23
BAT plans to sell its stake in ITC Hotels, using proceeds to reduce debt
BAT plans to sell its stake in ITC Hotels, using proceeds to reduce debt
British American Tobacco (BAT) plans to sell all or part of its stake in ITC Hotels via an accelerated bookbuild, with the sale size expected to be up to 15.3% of the company’s shares. The company says the proceeds will be used to reduce debt and bring its leverage back within the target range.
Dec.05 by 2FIRSTS.ai