HQD E-cigarette Takes Dortmund Streets

Industry Insight by 2FIRSTS.ai
Sep.15.2023
HQD E-cigarette Takes Dortmund Streets
Chinese e-cigarette brand HQD dominates outdoor advertising in Dortmund, Germany, with numerous billboards spotted across the city.

On September 15th, 2FIRSTS discovered numerous outdoor advertisements for the Chinese e-cigarette brand HQD alongside the streets of Dortmund, Germany.

 

Upon arriving at the Dortmund train station, the 2FIRSTS team immediately spotted a billboard advertising HQD. The billboard featured a pink pod system product called "CIRAK" and carried the slogan, "Whale deinen style, wechsle deinen Geschmack - austauschbare Pods" (Express your style, change your flavor).

 

HQD在德国多特蒙德利用户外广告推广换弹式产品

HQD Billboard on Dortmund Street | Source: 2FIRSTS

 

During the team's journey from Dortmund Train Station to the hotel, within a mere 2 kilometer distance, they spotted 3 outdoor billboards displaying advertisements for HQD. Additionally, roughly 500 meters down another road, there was also a HQD billboard.

 

HQD在德国多特蒙德利用户外广告推广换弹式产品

HQD Billboard on Dortmund Street | Source: 2FIRSTS

 

Interestingly, according to observations made by 2FIRSTS, as of now, only HQD billboards have been seen in the city, with no advertisements from other e-cigarette brands.

 

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