Disposable Flavored E-cigarettes Account for One-third of US Sales

According to a Reuters survey, disposable flavored e-cigarettes, which are usually sweet-tasting, account for one-third of the U.S. e-cigarette retail sales, up from nearly 2% three years ago. The survey results show that consumers have spent more than $2 billion on e-cigarettes in the past year.

Reuters has obtained survey results from Chicago-based market research company IRI, which uses scanner-recorded data and other information to track retail purchases. The IRI data measured purchasing behavior between January 12, 2014 and June 12, 2022, and included observations on Altria Group Inc., which holds a 35% stake in Juul Labs Inc. following FDA action against the company.

The data was shared with Reuters by an anonymous individual outside of IRI. A spokesperson for IRI stated that the company "cannot confirm any information received from external sources" and that these data should not be attributed to IRI. According to annual estimated sales figures from June 20, 2021, to June 12, 2022, the following are the top-selling disposable seasoning brands and their parent companies in the United States.

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