E-cigarette brand LOST MARY launches nicotine dissolvable oral film

Oct.26.2024

LOST MARY debuts nicotine film at Vaper Expo UK, offering fast nicotine release in multiple flavors for smokers.

During The Vaper Expo UK in Birmingham, UK, the brand LOST MARY was found to be showcasing nicotine film at their booth.

Lost Mary releases mouth-dissolving tablet products | Image source: 2Firsts

This product rapidly releases nicotine through a dissolved form, containing four different flavors including strawberry, mixed berries, mint, and mango. Each lozenge contains 2mg of nicotine.

LOST MARY releases orally dissolving tablet products | Image source: 2Firsts

The product packaging is labeled with "Airplane Mode", similar to its nicotine pouch products. The nicotine pouches are marketed as "helping users relieve cravings while traveling on airplanes or trains".

LOST MARY Nicotine Lozenge Introduction | Image source: 2Firsts

At a recent trade show in Dortmund, it was discovered that some exhibitors had launched nicotine mouth strips, such as the brands orgco and melta, both of which showcased nicotine mouth strips. It is understood that the introduction of nicotine mouth strips is aimed at bypassing the current competitive nicotine pouch market, expanding product lines, and enhancing market competitiveness.

LOST MARY's nicotine pouches | Image source: 2Firsts

Orgco Nicotine Oral Film ｜ Image Source: Two Supreme

#Europe #UK #Products #Nicotine products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices

In 2025, disposable vapes are shifting from a “puff count race” to a focus on user experience. While 30,000–50,000 puffs has become mainstream, brands like MASKKING, MR FOG, and HYPERBAR are still launching higher-capacity products in the 60,000–100,000 puff range. Models with disclosed tank sizes all exceed 2,000 puffs per mL and commonly feature adjustable wattage and enhanced interactive functions.

Nov.14 by 2FIRSTS.ai

BAT plans to sell its stake in ITC Hotels, using proceeds to reduce debt

British American Tobacco (BAT) plans to sell all or part of its stake in ITC Hotels via an accelerated bookbuild, with the sale size expected to be up to 15.3% of the company’s shares. The company says the proceeds will be used to reduce debt and bring its leverage back within the target range.

Dec.05 by 2FIRSTS.ai

Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009

The Welsh Parliament (Senedd) has approved new legislation banning tobacco sales to anyone born on or after January 1, 2009. The law, passed on December 9, 2025, also imposes stricter controls on how vapes and nicotine products are advertised and sold. Designed by the UK Government but voted on separately in Wales, the bill passed with 36 votes in favor, two abstentions, and nine against. It grants stronger enforcement powers to Trading Standards to combat illegal tobacco and vape sales.

Dec.10 by 2FIRSTS.ai

China Tobacco Accelerates Global Cigar Expansion as CTIHK Becomes Unified Export Platform

After decades of dominance by Cuban and non-Cuban cigars, a new contender is emerging from the East. China Tobacco International (HK) has consolidated the country’s top four cigar brands under one global export platform — a move that could redefine how the world perceives “Chinese cigars.”