From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products

May.07
From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
Since the second quarter of 2025, a new trend has emerged in the e-cigarette market, with a focus on detailed flavor descriptions. Brands such as GEEKBAR, MR FOG, and PYNE POD have launched new e-cigarette and e-liquid products. Instead of emphasizing overall adjustable flavor functions, these brands now provide detailed labels for each flavor, including levels of coolness, sweetness, and throat hit, as well as customized PG/VG ratios, offering more specific flavor information to consumers.

Special declaration:

1.This article is for internal industry communication only and does not make any recommendations for specific brands or products.

2.The images presented in this article are used solely for factual description and not as advertisements for any product.

3.Minors are prohibited from accessing this article.


Main points of the article:

 

·Fine-tuning flavor descriptions: E-cigarette brands such as MR FOG, GEEKBAR, PYNE POD, and others have introduced products with more detailed flavor descriptions, including notes on cooling sensations, sweetness, throat hit, and other dimensions. 

·Innovative flavor combinations: MR FOG's NOVA BLUE RAZZ STEEZY mixes blueberry with 16 other fruits and a cool icy flavor for a unique twist. 

·Customized PG/VG ratios: GEEKBAR's NIC SALT e-liquids are customized with different PG/VG ratios based on flavor, such as 60PG/40VG for Cherry Ice. 

 

Since the latter half of 2024, the e-cigarette market has seen a wave of technological innovation, with many brands introducing dual or triple tank e-cigarette products with flavor adjustment capabilities. Observations by 2Firsts indicate that in the second quarter of 2025, leading e-cigarette brands like GEEKBAR, MR FOG, and PYNE POD have further expanded their offerings by introducing more detailed e-liquid and e-cigarette products on top of their existing adjustable flavor options.

 

"Adjustable Flavor" Products Lose Steam

 

In the second half of 2024, several well-known brands including ELFBAR, LOST MARY, SMOK, and OXBAR have all introduced e-cigarette products with multiple adjustment functions. These products primarily focus on temperature adjustment, nicotine concentration adjustment, and sweetness adjustment, with some brands even offering more specialized adjustment modes such as acidity adjustment, spiciness adjustment, and dual-flavor mixing adjustment. The product form has also evolved from simpler dual-tank e-cigarettes to three-tank e-cigarettes.

 

As of February 2025, several brands have introduced e-cigarettes with four adjustable settings for ice level, sweetness level, nicotine concentration, and voltage output (read more).

 

However, according to observations from 2Firsts, it has been found that since 2025, major brands have essentially completed the layout of their "flavor adjustable" products, and the market heat is gradually stabilizing, with a noticeable slowdown in the speed of new product launches.

 

Trend Towards More Detailed Flavor Descriptions Becoming Apparent

 

As we enter the second quarter of 2025, 2Firsts has noticed that many e-cigarette brands, including GEEKBAR, MR FOG, and PYNE POD, have enriched and detailed their product flavor descriptions. They have added multiple flavor intensity standards such as "Coolness," "Sweetness," and "Throat Hit.

 

2Firsts collected several representative products, such as the NOVA BLUE RAZZ STEEZY and NOVA MINT STEEZY e-cigarettes from MR FOG; the Click 66K from Pyne Pod; and the NIC SALTS e-liquid from GEEK BAR. These products have innovated in terms of flavor refinement and diversity.

 

Mr. Fog: Deep Segmentation of Blueberry and Mint Flavors

 

E-cigarette brand MR FOG recently showcased two new products on its official website: NOVA BLUE RAZZ STEEZY and NOVA MINT STEEZY. These products are both extensions of the "NOVA ORIGINAL" series, with the former featuring a blueberry flavor and the latter focusing on the mint flavor series.

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA BLUE RAZZ STEEZY and NOVA MINT STEEZY | Image source: MR FOG official website

 

2Firsts collected the basic product parameters of NOVA BLUE RAZZ STEEZY and NOVA MINT STEEZY as shown in the table below:

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA BLUE RAZZ STEEZY and NOVA MINT STEEZY basic product specifications | Design: 2Firsts

 

Nova Blue Razz Steezy and Nova Mint Steezy are special flavor series products, with flavor options as listed in the table below:

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA BLUE RAZZ STEEZY and NOVA MINT STEEZY flavors | Design: 2Firsts

 

According to information on the official MR FOG website, NOVA BLUE RAZZ STEEZY is specifically designed for blueberry enthusiasts. This product combines the classic blueberry flavor with 16 different flavors, including sour lemon ice and triple mango, mainly focusing on fruit and icy flavors.

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA BLUE RAZZ STEEZY Flavor Description | Image Source: MR FOG

 

These 16 different blueberry flavors are all labeled with levels of "Coolness," "Sweetness," and "Throat Hit." Among them, PEACH ICE, BLUE RANCHER ICE, SOUR LEMON ICE, and ICE have the strongest sensations of coolness and throat hit, each being rated at three stars and five stars respectively. The flavors of BANANA and TRIPLE MANGO have the highest sweetness level, at three and a half stars.

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA BLUE RAZZ STEEZY flavor | Image source: MR FOG

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA BLUE RAZZ STEEZY flavor | Image source: MR FOG

 

NOVA MINT STEEZY comes in three flavors: MIAMI, CLASSIC, and MENTHOL, each labeled with "Coolness," "Sweetness," and "Throat Hit." All three flavors have consistent levels of coolness and sweetness, while CLASSIC and MENTHOL have a full star rating for Throat Hit, with MIAMI slightly lower in this aspect.

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NOVA MINT STEEZY MIAMI flavor | Image source: MR FOG

 

Geekebar: Customized PG/VG Ratio

 

The e-cigarette brand GEEKBAR recently released a new e-liquid product called NIC SALTS on its official website. The product offers 16 flavor options, comes in 10ml e-liquid bottles, and contains 20mg/ml of nicotine. According to the website, the brand has customized the PG/VG ratio for each flavor of e-liquid.

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NIC SALTS | Image Source: GEEKBAR

 

2Firsts has collected the main flavors of NIC SALTS, as shown in the specific table below:

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NIC SALTS Flavors | Graphic Design: 2Firsts

 

The flavors of NIC SALTS mainly consist of "fruit" and "fruit + ice" flavors, along with other options like Cool Mint and Coffee Tobacco. Each flavor is labeled with indicators such as "FRAGRANCE", "COOLNESS", "SWEETNESS", and "THROAT HIT".

 

According to the official website of GEEKBAR brand, NIC SALTS support "Custom PG/VG Blend". For example, the Cherry Ice flavor is a 60PG/40VG blend, the Strawberry Kiwi flavor is a 55PG/45VG blend, and the Pineapple Ice flavor is a 45PG/55VG blend.

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
NIC SALTS | Image source: GEEKBAR

 

PYNE POD: Coolness, Sweetness, and Throat Hit Rated by Stars

 

The e-cigarette brand PYNE POD recently launched the Pyne Pod Click 66K disposable e-cigarette kit on several e-cigarette retailer websites in the United States. Each kit includes one Pyne Pod Click 66K disposable e-cigarette (battery device + pod) and one spare pod.

 

2Firsts has collected product parameter information for the Pyne Pod Click 66Ke-cigarette, as shown in the detailed chart below:

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
Pyne Pod Click 66K parameter | Chart: 2Firsts

 

In terms of product flavors, the Pyne Pod Click 66K has a total of 11 flavors, each labeled with "COOLNESS", "SWEETNESS", and "THROAT HIT".

 

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
Pyne Pod Click 66K flavor | Image source: vapesourcing

 

Among them, STRAWMANGO has the lowest level of sweetness, with only two stars; both TRAWMANGO and BLUEBERRY WATERMELON have a low level of iciness, also rated at two stars, which is the lowest among many flavors; while in terms of throat hit, the 11 flavors are mainly distributed in the three-star and four-star levels.

 

At the "Global Tobacco Innovation and Technology Symposium" held by 2Firsts on February 2, 2025, the product editor gave a keynote speech on "New Year, New Trends: 2025 e-cigarette New Products and Trends," predicting the core trends in the e-cigarette market for 2025. With the dual impetus of technological innovation and regulatory upgrades, the e-cigarette market outside the TPD standard will focus more on "innovative breakthroughs," creating unique consumer experiences through upgrades in visuals, flavors, tactile sensations, and other aspects to form competitive barriers. The trend of detailed flavor descriptions of e-cigarette products is confirming 2Firsts' previous predictions. (Read more)


2FIRSTS is a product section that is dedicated to providing readers with the latest information on new products in the tobacco industry. In an effort to gather and share firsthand information within the industry, we encourage readers to submit articles and share the latest products in the e-cigarette field with us.

 

If you have any unique insights or information, feel free to contact us at info@2firsts.com or reach out to 2Firsts CEO Alan Zhao on LinkedIn.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

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AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

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