E-Cigs in Malaysia: Diacetyl Exceeds by 2 Times, Heavy Metal Levels Meet Chinese Standards

Special Report by 2FIRSTS
Jan.09.2024
E-Cigs in Malaysia: Diacetyl Exceeds by 2 Times, Heavy Metal Levels Meet Chinese Standards
2FIRSTS staff traveled to Kuala Lumpur, Malaysia, for on-site investigation and purchased 8 sets of samples. The tests revealed that one set of products had diacetyl levels exceeding the standard by twice, and multiple sets of products detected heavy metals.

Special Statement:
1. The products mentioned in the article are samples randomly purchased by 2FIRSTS in the Kuala Lumpur market of Malaysia. The test results only represent information about the sampled products.
2. Due to the inability to verify the authenticity of the products, descriptions of the sampled products in the article do not represent an evaluation of the related brands.
3. 2FIRSTS has recorded the entire process of sample purchase and testing through video and photos. If the brand has doubts about the authenticity of the products, please contact 2FIRSTS, and we will provide further information to help the brand verify the authenticity.
4. The testing expenses for this investigation are fully borne by 2FIRSTS independently and have not received any sponsorship from any third-party companies.
5. This article is for industry research purposes only and does not endorse any specific products or brands.
6. Minors are advised not to access this information.


At the end of 2023, an informant revealed to 2FIRSTS that some milk-flavored e-cigarette products in the Southeast Asian market were found to contain excessive amounts of 2,3-diacetyl (hereinafter referred to as "diacetyl"). Diacetyl has been repeatedly confirmed by multiple institutions since 2004 to be closely related to "popcorn lung," an irreversible lung injury. Meanwhile, the list of "additives allowed for use in aerosols" in China's new national standard does not include diacetyl.

 

To confirm the authenticity of this claim, 2FIRSTS staff personally went to Kuala Lumpur, Malaysia, on December 10 for on-site investigation and purchased 8 sets of samples. To clarify the correlation between diacetyl and milk flavor, six sets of products were milk-flavored e-cigarettes, while the other two sets were fruit-flavored e-cigarettes. 2FIRSTS sealed and numbered the purchased samples, and sent them to the third-party testing company, Guangzhou China Inspection Technology Service Co., Ltd. After testing, it was found that some products did have quality issues. One set of products exceeded the diacetyl content by 2 times, and multiple sets of products detected heavy metals.

 

E-Cigs in Malaysia: Diacetyl Exceeds by 2 Times, Heavy Metal Levels Meet Chinese Standards
Corresponding number of the tested products | Source: 2FIRSTS

 

Test Result 1: 1 Set of Products with Diacetyl Exceeding 2 Times

 

The test report results for diacetyl and heavy metals in the 8 sets of products are as follows:

 

A total of 1 set of products (the second set) was found to contain diacetyl, with a content of 65 mg/kg, nearly three times the new national standard limit (22 mg/kg).

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
2-AL-1M-231210PM8, 2-AL-2M-231210PM8, 2-AL-3M-231210PM8 butanedione test results | Source: screenshot of test report

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
2-AL-1M-231210PM8、2-AL-2M-231210PM8、2-AL-3M-231210PM8 products | Source: 2FIRSTS

 

Test Result 2: Multiple Products Detected with Heavy Metals and Arsenic

 

A total of 5 sets of products (the 3rd, 6th, 5th, 2nd, and 4th sets) were found to contain arsenic, with levels within the new national standard limits.

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
3-EB-1F-231201 PM9/3-EB-2F-231201 PM9/3-EB-3F-231201 PM9 Arsenic (As) test results | Source: screenshot of test report

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
3-EB-1F-231201PM9/3-EB-2F-231201PM9/3-EB-3F-231201PM9 products | Source: 2FIRSTS

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
6-VB-1F-231211AM10/6-VB-2F-231211AM10/6-VB-3F-231211AM10 Arsenic (As) test results | Source: screenshot of test report

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
6-VB-1F-231211AM10/6-VB-2F-231211AM10/6-VB-3F-231211AM10 products | Source: 2FIRSTS

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
3-VU-1M-231210PM10/5-VU-2M-231210PM10/5-VU-3M-231210PM10/5-VU-4M-231210PM10 Arsenic (As) test results | Source: screenshot of test report

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
3-VU-1M-231210PM10/5-VU-2M-231210PM10/5-VU-3M-231210PM10/5-VU-4M-231210PM10 products | Source: 2FIRSTS

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
4-WK-1M-231210PM9/4-WK-2M-231210PM9/4-WK-3M-231210PM9 Arsenic (As) Test Results | Source: screenshot of test report

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
4-WK-1M-231210PM9/4-WK-2M-231210PM9/4-WK-3M-231210PM9 products | Source: 2FIRSTS

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
2-AL-1M-231210PM8, 2-AL-2M-231210PM8, 2-AL-3M-231210PM8 Arsenic (As) test results | Source: screenshot of test report

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
2-AL-1M-231210PM8、2-AL-2M-231210PM8、2-AL-3M-231210PM8 products | Source: 2FIRSTS

 

Diacetyl: Regulations and Hazards

 

According to the Occupational Safety and Health Administration (OSHA) of the United States Department of Labor, diacetyl is a chemical used to enhance the buttery flavor of various products. It was commonly found in the production of popcorn, candies, and other foods, and it also naturally occurred as a byproduct in some alcoholic beverages. The European Union took the lead in regulating the use of this substance in 1999. Both the United Kingdom (2016) and China (2022) have enacted relevant regulations explicitly prohibiting the use of diacetyl as an additive in e-cigarette products. However, there is no specific and publicly available regulation in several Southeast Asian countries, including Malaysia, regarding the use of diacetyl.

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
Source: Compulsory National Standard for E-Cigarettes (2,3-Diacetyl, heavy metal (gauged by Pb), arsenic (gauged by As) from top to bottom) | China National Standards GB41700-2022

 

As of October 1, 2022, the mandatory national standard for e-cigarettes in China does not include diacetyl in the "permitted additives and maximum usage" section. Still, the standard specifies a limit of 22mg/kg for "2,3-butanedione" in the "requirements for impurities and contaminants in aerosols" appendix.

 

2FIRSTS has learned from testing agencies that Malaysia does not have specific regulations for e-liquids containing nicotine. The country's restrictions on e-cigarettes primarily focus on the devices themselves. However, according to Article 33 of the "Regulations on the Management of e-cigarettes" issued by the National Tobacco Administration on March 11, 2022, it stipulates that e-cigarette products not sold within China and intended solely for export must comply with the legal regulations and standards of the destination country or region. In cases where the destination country or region does not have relevant laws, regulations, and standards, the products should comply with the legal regulations and standards of China.

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
Source: "Management Measures for E-Cigarettes"

 

In accordance with the spirit of the mentioned document, disposable e-cigarettes manufactured in China and sold in Malaysia should adhere to the mandatory national standards for e-cigarettes in China.

 

2FIRSTS conducted an interview with Dr. Sharfa Ezat Wan Puteh, a Malaysian lung disease expert. Dr. Puteh is currently a lecturer in the Department of Community Medicine at the National University of Malaysia Medical College, with extensive research experience in public health policy and health economics.

 

Dr. Puteh informed 2FIRSTS that she has heard about the practice of adding diacetyl to e-cigarette e-liquids. Diacetyl is safe when ingested orally. However, if inhaled through smoking, it may cause lung damage and scarring. "The harm it (diacetyl) causes to the lungs and the entire respiratory system is irreversible."

 

When asked about the amount of diacetyl that could harm the human body, Dr. Puteh stated that inhaling diacetyl is absolutely harmful, and there is no such thing as a "safe dose." She emphasized that while workers in popcorn factories who developed illness were exposed to the substance for extended periods at close range, e-cigarette users engage in direct inhalation through the mouth and nose, making their exposure comparable.

 

2FIRSTS has sent interview letters to the mentioned brands but has not received responses as of the publication deadline.

 

Sample Procurement Process

 

The research involved visits to over twenty stores, and ultimately, 2FIRSTS randomly purchased eight e-cigarettes from six local market-leading brands in six stores. These products were labeled with the names VOLTBAR, ELFBAR LOWIT, WAKA, VUSE, Aladdin, and VapeTape. To clarify the correlation between diacetyl and creamy flavor, six out of the eight products were creamy-flavored e-cigarettes, and the remaining two were fruity-flavored. To meet the minimum e-liquid volume for ingredient testing (30ml), 3-4 units of each product were purchased. After procurement, 2FIRSTS immediately sealed and labeled the purchased samples, which were then sent to the third-party testing company, Guangzhou Research Center for Testing and Certification Technology Services (Guangzhou).

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
One of the stores where 2FIRSTS purchased products | Source: 2FIRSTS

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
8 samples purchased by 2FIRSTS | Source: 2FIRSTS

 

马来西亚电子烟质量调查:丁二酮超标2倍 多产品检出重金属
On December 12th, the sealed samples were opened at the China Inspection and Testing Institution | Source: 2FIRSTS, photo taken at the China Inspection and Testing Institution laboratory

 

About the purchased e-liquid testing results, 2FIRSTS will continue to release relevant reports, please stay tuned.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Imperial Tobacco Canada Survey: One Year Into Quebec’s Flavored Vape Ban, 76% of Users Still Buying Illicit Products
Imperial Tobacco Canada Survey: One Year Into Quebec’s Flavored Vape Ban, 76% of Users Still Buying Illicit Products
A survey commissioned by Imperial Tobacco Canada shows that sales of illicit flavored vaping products have risen following Quebec’s ban. Some 76% of adult vapers admitted to purchasing illegal products, up 8% from 2024. The share of sales through specialty stores climbed from 40% to 52%, highlighting worsening black market activity. Imperial Tobacco is urging stronger enforcement and a shift in regulatory strategy.
Jul.11 by 2FIRSTS.ai
Word Vape Show Insights| Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?
Word Vape Show Insights| Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?
At the 2025 Dubai World Vape Show, 2Firsts observed a clear trend: global vape brands are speeding up their overseas expansion, but their routes are parting.
Jun.20 by 2FIRSTS.ai
2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space
2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space
Ploom X Advanced is set to exit the Japanese market, but two 2Firsts observers spotted its ongoing advertisements at Dubai Airport. Priced at $49, the product’s continued promotion highlights its ongoing expansion in international markets.
Jun.23 by 2FIRSTS.ai
Legal Analysis: Why SKE Lost the “CRYSTAL BAR” Trademark Case and Key Takeaways
Legal Analysis: Why SKE Lost the “CRYSTAL BAR” Trademark Case and Key Takeaways
Attorney Liu Peiling analyzed SKE’s loss in the “CRYSTAL BAR” trademark case, highlighting the UK’s “first-to-file” principle and common pitfalls in Chinese firms’ overseas IP strategies, such as delayed registration and weak evidence. She urged Chinese brands to plan trademark filings early and improve evidence retention to avoid disputes and protect their rights.
Jul.07 by 2FIRSTS.ai
Product | ELUX Unveils New ASTRA Vape with Large Display and 50,000 Puffs
Product | ELUX Unveils New ASTRA Vape with Large Display and 50,000 Puffs
Vape brand ELUX unveiled its new product, ASTRA, at the World Vape Show Dubai 2025. The device features up to 50,000 puffs, a 1000mAh battery, and a circular display. ELUX ASTRA is not yet available for online purchase.
Jul.23 by 2FIRSTS.ai
South Australia Implements Strictest Vaping Law in the Country, With Fines Reaching $4.3 Million
South Australia Implements Strictest Vaping Law in the Country, With Fines Reaching $4.3 Million
South Australia enforces Australia’s strictest anti-illicit tobacco and vaping law, with fines up to $4.3 million for commercial-scale violations.
Jun.11 by 2FIRSTS.ai