On March 21, 2025, the world's leading aerosol technology media and think tank 2Firsts successfully held the "Brand & Market Development Forum" in Qianhai, Shenzhen. The seminar lasted for one day, divided into morning and afternoon sessions, attracting high attention from global new tobacco industry professionals. Over 150 industry professionals attended, discussing brand internationalization strategies, market development, and future trends in the new tobacco industry.
ECigIntelligence market analyst Mercedes Gorgni attended the "Brand & Market Development Forum" hosted by 2Firsts and shared the main market trends in the e-cigarette industry.
Mercedes Gorgni pointed out that the e-cigarette industry is currently in a rapid growth phase, with both global market and user numbers showing steady increases. Nicotine pouches are experiencing rapid growth, with a compound annual growth rate of 54% from 2020 to 2025; vape and heated tobacco products are growing more slowly but have a high market value. The market share of open and closed pod systems is increasing, while growth in disposable e-cigarettes is slowing down due to regulatory factors. Disposable e-cigarettes in box shape are particularly popular in the United States.
The year 2025 is a crucial year for major changes in the regulation of the e-cigarette industry. Policies around the world are rapidly adjusting, which will have profound effects on both the market and businesses. In regulated markets, companies are focusing on compliant products, while in unregulated markets, innovation is prioritized.
Mercedes Gorgni emphasized that the e-cigarette industry is evolving towards more sustainable, versatile solutions such as rechargeable, high-capacity pods, and multi-functional devices with features like portable chargers. She called on companies to adapt to regulatory changes by utilizing professional data tracking and implementing appropriate planning.
Mercedes Gorgni's excellent presentation received unanimous praise and enthusiastic feedback from attendees. Many participants expressed that Gorgni's speech was extremely valuable, offering forward-looking guidance for their brand building and market expansion in the e-cigarette industry, helping them better address market challenges. Additionally, attendees expressed sincere gratitude to 2Firsts for organizing this high-quality exchange platform, which greatly facilitated communication and interaction among industry stakeholders, effectively promoting steady development in brand building, communication, and market expansion within the industry.
As a leading media and think tank in the field of Next Generation Products (NGP) globally, 2Firsts has been actively maintaining close contact with industry experts, think tanks, and other organizations to build a solid bridge for industry resource sharing and information exchange. In the future, 2Firsts will continue to integrate resources, gather wisdom, and work hand in hand with industry partners to promote the high-quality development of the global NGP industry, contributing lasting strength to the industry's steady progress.
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