Journal Digest | ITGA Tobacco Courier Issue 88: The Brazilian Model and the New Global Tobacco Landscape

Journal Digest | ITGA Tobacco Courier Issue 88: The Brazilian Model and the New Global Tobacco Landscape
As ITGA’s media partner, 2Firsts provides this digest summarizing Brazil’s tobacco model and key global production data, offering readers a clear industry overview.
Jul.02
Exclusive Interview with NEX CEO: Navigating the Second Half of the HTP Market Amid Shifting Global Regulations

Exclusive Interview with NEX CEO: Navigating the Second Half of the HTP Market Amid Shifting Global Regulations
In a 2Firsts interview, NEX CEO said the company aims to offer HTP solutions globally, leveraging its “sheet” technology. It plans an open ecosystem, partnering with device makers and tailoring products—herbal for Japan/EU, tobacco for Russia/Middle East, and cannabis for the U.S.—to fit local regulations. HTP growth is expected to accelerate.
Jul.01
2FIRSTS Interviews MK Lab: E-cigarette Users Make Up Less Than 1% in Japan, Demand for Young Consumers and Alternatives Surges

2FIRSTS Interviews MK Lab: E-cigarette Users Make Up Less Than 1% in Japan, Demand for Young Consumers and Alternatives Surges
E-cigarettes account for less than 1% of Japan’s market, but demand among young consumers is rising, and alternatives like nicotine pouches are growing rapidly. 2FIRSTS interviewed MK Lab to explore these trends.
Jul.01
2FIRSTSによるMK Labインタビュー:日本の電子タバコユーザーは1%未満、若年層と代替製品の需要が急増

2FIRSTSによるMK Labインタビュー:日本の電子タバコユーザーは1%未満、若年層と代替製品の需要が急増
日本の電子タバコは市場全体の1%未満にとどまっていますが、若年層の需要は高まっており、ニコチンパウチなどの代替製品も急速に成長しています。2FIRSTSはこれらのトレンドを探るため、MK Labにインタビューを行いました。
Jul.01
Alan Zhao, 2Firsts: The Global Tobacco Harm Reduction Community Urgently Needs to “Emancipate the Mind and Seek Truth from Facts”

Alan Zhao, 2Firsts: The Global Tobacco Harm Reduction Community Urgently Needs to “Emancipate the Mind and Seek Truth from Facts”
Alan Zhao, CEO of 2Firsts, calls on the global tobacco harm reduction community to “emancipate the mind and seek truth from facts,” rebuild scientific consensus, and drive high-quality development.
Jun.30
2Firsts Hosts Successful Sample Sharing Event at Dubai Vape Expo, Highlighting Industry Innovation and Global Trends

2Firsts Hosts Successful Sample Sharing Event at Dubai Vape Expo, Highlighting Industry Innovation and Global Trends
On June 27th, 2Firsts successfully held a Dubai Vape Expo sample selection sharing event in Shenzhen. The event brought together over 60 industry professionals and showcased more than 70 innovative products. With live online streaming providing real-time commentary, the activity established an efficient platform for communication and development within the e-cigarette industry.
Jun.27
GFN Experts Warn: Misinformation is Killing Smokers

GFN Experts Warn: Misinformation is Killing Smokers
At the 2025 Global Forum on Nicotine in Warsaw, experts warned that misinformation about nicotine and safer alternatives is misleading the public and healthcare professionals, hindering smokers’ access to life-saving products.
Jun.27
Tobacco Giants Speak on THR at GFN: Calling for Regulatory Reform Aligned with Scientific Understanding

Tobacco Giants Speak on THR at GFN: Calling for Regulatory Reform Aligned with Scientific Understanding
At the GFN 2025, representatives from the world’s four largest tobacco companies emphasized the need for science-driven harm reduction policies. They urged regulators to move beyond outdated approaches and adopt consumer-focused, evidence-based frameworks to better serve public health goals.
Jun.26
2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event

2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
In a 2Firsts interview, GFN co-founder Paddy Costall highlighted that entrenched hostility toward industry voices has hindered progress in harm reduction. He urged a return to inclusive dialogue and science-driven strategies to improve public health.
Jun.23
Denssi's Global Strategy: Swedish Nicotine Pouch Brand Focuses on Flavor Innovation, Brand Storytelling in Africa and Middle East

Denssi's Global Strategy: Swedish Nicotine Pouch Brand Focuses on Flavor Innovation, Brand Storytelling in Africa and Middle East
Denssi COO Callum Cherry highlights that the brand stands out globally with “great flavors” and a unique story. Using differentiated strategies and sports sponsorships, Denssi builds a youthful, passionate image, focusing on emerging markets in Africa and the Middle East.
Jun.19
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Journal Digest | ITGA Tobacco Courier Issue 88: The Brazilian Model and the New Global Tobacco Landscape

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