On June 27th, 2Firsts successfully held a Dubai Vape Expo sample selection sharing event in Shenzhen. The event brought together over 60 industry professionals and showcased more than 70 innovative products. With live online streaming providing real-time commentary, the activity established an efficient platform for communication and development within the e-cigarette industry.

At the 2025 Global Forum on Nicotine in Warsaw, experts warned that misinformation about nicotine and safer alternatives is misleading the public and healthcare professionals, hindering smokers’ access to life-saving products.

At the GFN 2025, representatives from the world’s four largest tobacco companies emphasized the need for science-driven harm reduction policies. They urged regulators to move beyond outdated approaches and adopt consumer-focused, evidence-based frameworks to better serve public health goals.

In a 2Firsts interview, GFN co-founder Paddy Costall highlighted that entrenched hostility toward industry voices has hindered progress in harm reduction. He urged a return to inclusive dialogue and science-driven strategies to improve public health.

Denssi COO Callum Cherry highlights that the brand stands out globally with “great flavors” and a unique story. Using differentiated strategies and sports sponsorships, Denssi builds a youthful, passionate image, focusing on emerging markets in Africa and the Middle East.