Dutch e-cigarette ban cuts use, drives consumers to Germany

Mar.19.2025
Dutch e-cigarette ban cuts use, drives consumers to Germany
The Netherlands' flavor ban on e-cigarettes shows success, with 40% reducing usage and 22% quitting completely, prompting EU action.

Key points:

 

1. The Netherlands' ban on flavored e-cigarettes has led to a sharp decline in usage, with 40% of users reducing consumption and 22% quitting entirely.

 

2. A survey has shown a significant decrease in the use of e-cigarettes, with the majority of people not turning to the black market.

 

3. RIVM calls on the European Union to implement a ban on flavored e-cigarettes to increase effectiveness and reduce cross-border purchasing.

 


 

2Firsts, reporting from Shenzhen - The Netherlands' ban on flavored e-cigarettes has led to a significant drop in usage, based on an initial assessment by the National Institute for Public Health and the Environment (RIVM), NL Times reported.

 

In addition, one in five users quitted entirely since the ban took effect.

 

The RIVM conducted a survey of more than 500 adolescents and over 450 adults. The results showed that 40% of respondents reduced their use of e-cigarettes due to the ban, while 22% completely stopped using them. The RIVM pointed out that there were no significant differences between the various research groups.

 

In these age groups, the daily e-cigarette usage rate has decreased from 29% to 18%, the weekly usage rate from 30% to 14%, and the monthly usage rate from 42% to 16%. 

 

Most consumers who stop using e-cigarettes do not seek alternative products, such as purchasing from the black market. RIVM found that consumers who choose to obtain flavors illegally mainly purchase from physical stores in Germany.

 

The RIVM is calling for a ban on flavored e-cigarettes within the European Union, believing it will enhance the effectiveness of the ban and make cross-border purchasing more difficult.

 

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