Electronic Cigarette Trial Shows Promise in Norfolk, UK

Aug.31.2022
Electronic Cigarette Trial Shows Promise in Norfolk, UK
A successful e-cigarette smoking cessation trial project in Norfolk, UK, and tightening tobacco regulations in Indonesia, Spain, and the EU.

The pilot project for using electronic cigarettes to quit smoking in Norfolk, UK, has shown initial success.


A smoking cessation pilot project conducted in Great Yarmouth County, Norfolk, the county with the highest number of smokers in England, from December 2019 to July 2021, has recently achieved promising results. The project, called "County Town UK Voucher Scheme for E-Cigarettes", was jointly implemented by Notley, Pippa Belderson and Emma Ward of the University of East Anglia, Hannah Clark of Norfolk City Council, and James Wade of the Norfolk Smoking Cessation Organization. This is a collaboration between universities and public health. According to the coordinator, the experiment was based on a coupon system that allowed participants to receive a free starter kit for e-cigarettes, which was very encouraging. One month later, 143 participants quit smoking, including 42% who had redeemed vouchers and 21% who had received vouchers. Twelve weeks later, 15% of participants remained smoke-free. The project also received positive reviews from participants.


Indonesia - The government is making efforts to strengthen tobacco regulation, which includes electronic cigarettes.


According to a report from Jakarta Post, the Indonesian government plans to tighten tobacco control laws to limit underage smoking. Among the various regulations under consideration, the Ministry of Health is trying to control the promotion and packaging of e-cigarettes. Since the legalization of e-cigarettes in 2018, they have been unregulated. The Ministry of Health is also seeking to increase the size of graphic health warnings on tobacco packaging from 40% to 90% of the area. The government prohibits advertisements and promotions of tobacco products, and the sale of single cigarettes. As a longtime home to numerous cigarette manufacturers and one of the world's largest tobacco markets, Indonesia has long been known for its lenient tobacco laws.


The response from the European Union's Health Commissioner Kyriakides is drawing attention.


During a parliamentary questioning session, the EU Health Commissioner, Stella Kyriakides, revealed her intention to strengthen the ban on commercial information related to electronic cigarettes, but she did not mention the regulation of nicotine-free liquids. Two Italian members of the European Parliament, Martusciello and Gancia, asked two direct questions: why not allow online promotion of e-cigarettes and related liquids, and does the regulation of nicotine-free liquids have the same requirements as those containing nicotine during the rewriting stage of the Tobacco Product Directive? The Commissioner's response was uncertain: "We are evaluating what to do.


Malaysia- E-cigarette sellers: E-cigarettes excluded from new smoking laws.


E-cigarette sellers are urging the government to exclude their products from the "End of Generation" bill, which aims to significantly reduce the number of smokers. The Malaysian Insight reported on this, emphasizing how the Malaysian e-cigarette entity organization, MOVE, which represents e-cigarette sellers' interests, is actively pushing to have e-cigarettes excluded from regulation. The new law acknowledges that such products can actually help smokers quit smoking. Treating them as equivalent to traditional cigarettes and punishing them under a common restrictive law will only deprive oneself of the basic tools required to achieve the law's stated objectives.


A Spanish NGO has launched a European petition to ban the use of tobacco and e-cigarettes among individuals born after 2010.


The Spanish non-governmental organization, No Fumadores, has launched a petition demanding that the European Commission ban the sale of tobacco and nicotine-containing products to all citizens born after 2010. The goal is to exclude an entire generation from the possibility of exposure to tobacco and nicotine products by 2030. In order to be successful, the petition must gather at least one million signatures within six months in seven different European Union countries. This is a very difficult goal, as the electronic cigarette industry has already attempted to differentiate itself from tobacco in 2019. Despite the efforts of the organizers, the initiative failed to gather the necessary signatures. The World Vapers' Alliance (WVA) immediately took the opposite position and rallied the networks of international electronic cigarette consumer organizations. "This initiative demonstrates widespread misinformation about different nicotine products. We cannot adopt a universal approach to very different products," said WVA President Michael Landl.


Statement:


This article has been compiled from third-party information and is solely intended for industry-specific exchange and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the truthfulness or accuracy of the content. The compilation of this article is intended only for industry exchange and research purposes.


Due to limitations in translation skills, the translated article may not fully express the same meaning as the original. Please refer to the original article for accuracy.


2FIRSTS is fully aligned with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and foreign-related statements and positions.


The copyright of the compiled information belongs to the original media and authors. If there is any infringement, please contact us to delete it.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
ZAR has introduced Coffee AirPouch, a nicotine-free caffeine pouch product that extends the brand’s AirPouch format into the functional consumer category. Each pouch contains 50mg of natural caffeine and features a coffee flavor, highlighting how pouch-based products are expanding beyond traditional nicotine applications into broader lifestyle and energy-use scenarios.
Market
Jul.13 by 2Firsts Perspectives
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Philip Morris International (PMI) has introduced the airport-exclusive limited-edition IQOS ILUMA i PRIME Skylens, the company’s first device created specifically for airport travel retail. Inspired by the world of flight and finished in metallic blue, Skylens debuted at Narita International Airport in Japan before expanding into selected airport duty-free and travel-retail channels across 13 countries in Europe, Asia, the Middle East and Africa. The product retains the existing IQOS ILUMA i PRIME platform, with differentiation centered on airport exclusivity, design and travel-retail execution rather than a new heating architecture.
PMI
Aug.19
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
YOOZ has introduced the Waker Electronic Shisha device, expanding its vaping portfolio into the electronic shisha category. The device combines a rechargeable hardware platform with dedicated cartridges, featuring a 4,000mAh battery, up to 60W output power, and LED lighting effects. The product has appeared across multiple French retail channels, reflecting the continued expansion of vaping products into new consumption scenarios.
Jul.13
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
A new expert paper in JAMA urges U.S. clinicians to include nicotine e-cigarettes in smoking-cessation discussions, citing higher quit rates than nicotine replacement therapy. It also stresses that products must deliver enough nicotine to replace cigarettes, dual use should be brief, and complete switching is the goal. 2Firsts argues the recommendations matter beyond clinics: public-health professionals should reassess relative risk, regulators should preserve sufficient product appeal for adult smokers, and manufacturers should focus on helping users quit cigarettes more sustainably.
SCIENCE
Aug.03 by 2Firsts Perspectives
Product | OXVA Launches ONEO Pro in France, Upgrading Its Open-Pod Platform
Product | OXVA Launches ONEO Pro in France, Upgrading Its Open-Pod Platform
Vape brand OXVA has introduced the ONEO Pro, a refillable open-pod system that entered the French market in July 2026. The device features a 2,100mAh battery, up to 40W output, a 4ml refillable cartridge, multiple coil options and a 0.96-inch color TFT display. The launch reflects continued performance upgrades within the refillable open-pod segment, with brands adding higher capacity, adjustable output and smarter device interaction.
Aug.03
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Philip Morris International (PMI) has launched a regional pilot of bonds by IQOS and dedicated blends tobacco sticks in Japan, introducing a new heated tobacco platform separate from the IQOS ILUMA ecosystem. The system uses Round Heat Technology with an external heating architecture, differentiating it from IQOS ILUMA’s induction-based platform. The pilot began on July 6, 2026, across three Japanese prefectures: Fukuoka, Saga and Nagasaki.
Jul.30