On September 6, the Asian International New Tobacco Industry Expo (ANTY EXPO) officially opened at the Malaysia International Exhibition and Convention Centre (MIECC). At the exhibition, 2Firsts invited VGOD's Director of Marketing, Kenny, to discuss VGOD's position in the American market, strategies for dealing with policy changes, as well as their plans for re-entering the Malaysian market and future plans.
Challenges and Opportunities for VGOD in the American Market
VGOD was once one of the leading brands in the American e-cigarette market, with its self-developed e-liquid brand ranking as the top in the market at one point. However, with the increasing regulatory efforts by the FDA in the e-cigarette market, VGOD is facing more pressure. Currently, VGOD's e-liquid brand remains in the top 5 in the American market. Kenny admitted, "The FDA's regulatory policies are constantly changing, and at the same time, the e-cigarette regulations vary from state to state in the United States, adding complexity to market compliance.
Faced with tightening regulations, VGOD is actively adjusting its strategies to ensure its continued presence and competitiveness in the US market. At the same time, VGOD has also achieved good results outside the US market. Kenny revealed to two sources that VGOD is currently ranked top 1 in the Middle East market, marking an important step towards internationalization.
Abandoning and Returning: VGOD's Market Strategy in Malaysia
When discussing the Malaysian market, Kenny pointed out that VGOD once focused primarily on the high vapor market in Malaysia and gained a certain market share. However, with the rise of disposable e-cigarette products, consumer preferences changed significantly, leading VGOD to choose to exit the Malaysian market at that time.
In recent years, with the further development of the e-cigarette market in Malaysia and changes in consumer preferences, VGOD has reassessed the potential of this market. Kenny stated:
The consumer structure in the Malaysian market is undergoing a transformation. Based on this trend, VGOD is determined to re-enter the Malaysian market and reorganize our product line.
Expand business operations in Southeast Asia market
In the face of the complex international market situation, VGOD is undergoing global strategic adjustments, especially in response to changing market demands in different regions, by introducing more flavors of products. Kenny revealed that their participation in the exhibition in Malaysia signifies VGOD's continuous expansion in Malaysia and other emerging markets in Southeast Asia. "We hope to meet the diverse needs of global consumers through technological innovation and high-quality product experiences." VGOD is accelerating its internationalization and looks forward to continuing to play a leading role in the global e-cigarette market.
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