As a disruptor in the electronic cigarette industry and once the dominant leader in the American market, JUUL's position in the world of electronic cigarettes can be likened to that of "Apple" in the smartphone market.
On June 24th, the FDA denied JUUL's PMTA and issued a marketing refusal order against them, resulting in JUUL fading away from the US market.
Why is the FDA taking such a strong stance against JUUL? What is the impressive history behind the JUUL company?
The 2FIRSTS team has compiled a timeline of key moments in JUUL's history, providing a comprehensive overview of the e-cigarette brand's rise and fall. The accompanying graphic offers a quick and easy way to understand JUUL's journey.
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