The United States Food and Drug Administration (FDA) has issued an official warning to multiple companies, prohibiting them from selling e-cigarettes and other products to minors, including two products highlighted in STAT's recent industry report.
In August, STAT reported that Wizman Limited was one of the companies issued a warning by the FDA for selling an e-cigarette that looks like a handheld video game. STAT also reported on Tuesday that an e-cigarette with a "meme-inspired" theme produced by Shenzhen Fumot Technology Co. Ltd. was being sold just a few miles from the FDA's campus. The company received its first warning from the FDA on Wednesday.
The design of these products is a clear attempt to market to children," said Brian King, director of the FDA's Center for Tobacco Products, in a statement. "Encouraging adults trying to quit smoking to use e-cigarettes with cartoon designs is a bit of a stretch.
However, it is unclear if the warning is enough to force these products off the market. For instance, Wizman received a warning from the FDA in April 2020 and briefly halted sales of their product, but later resumed selling quietly.
Today, other companies that received warnings include Myle, a Chinese fashion electronic cigarette manufacturer with designs similar to Juul and Vuse, whose ads are sold in over 100,000 retail stores worldwide, as well as Ruthless Vapor, a California-based company whose disposable electronic cigarette looks like a banana.
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