Key Takeaways
- JT has added two new menthol EVO sticks—Evo Black Menthol and Evo Fresh Mint—to its Ploom Aura lineup and upgraded Evo Cold Menthol, expanding the EVO menthol range to three products.
- Evo Black Menthol features a new “cooling activation ingredient,” offering the strongest cooling sensation in the EVO series, comparable to Mevius Black Cold Menthol.
- Evo Fresh Mint delivers a mild mint aroma and moderate cooling, similar in style to Mevius Mix Mint Menthol, with a clear tobacco flavor.
- The upgraded Evo Cold Menthol offers a more defined balance between cooling intensity and tobacco richness.
2Firsts, December 1, 2025 — According to Japanese media outlet kakakumag,Japan Tobacco Inc. (JT) has introduced two new EVO sticks for its Ploom Aura heated tobacco device and upgraded the existing menthol variant, further expanding its menthol product lineup.
JT announced that the Ploom Aura device now supports two new EVO menthol products—Evo Black Menthol and Evo Fresh Mint—which were launched on December 1. The existing Evo Cold Menthol underwent a formula upgrade in mid-November, bringing the EVO menthol series to a total of three variants.
According to the report, Evo Black Menthol incorporates a newly developed “cooling activation ingredient,” delivering the strongest cooling sensation in the EVO portfolio to date. Its cooling intensity is comparable to another strong-cooling option available for the same device, Mevius Black Cold Menthol.
Evo Fresh Mint focuses on a mild mint aroma and moderate cooling effect, similar in character to Mevius Mix Mint Menthol. While the cooling remains gentle, the tobacco base flavor is prominently expressed.
The upgraded Evo Cold Menthol may not fully match the company’s claim of “ultimate coolness,” but it presents a more pronounced balance between menthol freshness and tobacco body.
With these launches, the EVO menthol series now spans three distinct levels of cooling intensity and flavor profiles.
Additionally, JT has released a new limited-edition Aqua Green color for the Ploom Aura device, further enriching the product lineup.
Cover image source: kakakumag
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