FEELM's FUTURE: Sustainable Vaping Solution with Eco-Friendly Design

Dec.04.2022
FEELM's FUTURE: Sustainable Vaping Solution with Eco-Friendly Design
FEELM's FUTURE brand received acclaim for eco-friendly packaging and recyclable components at European e-cigarette exhibitions.

FEELM, the high-end aerosol technology brand under SMORE, has received high praise at recent electronic cigarette exhibitions throughout Europe. This indicates a commitment from FEELM to provide environmentally friendly electronic cigarette solutions.


The "product is packaging" design integrates the main body and packaging, using recyclable paper instead of plastic. The equipment itself mainly consists of post-consumer recycled (PCR) or biological materials, rather than traditional corresponding materials, reducing plastic usage by 60% and carbon emissions by 52-58%.


Future encourages consumers to maintain environmental awareness as its products are designed for easy dismantling and recycling. Users can separate internal components of the device, such as battery cores, plastics, and fuel tanks, and recycle them individually.


Totom Lu, Director of the FEELM design team, stated that "this series represents our latest sustainable design concept, aimed at making it easier for consumers to responsibly disassemble and dispose of products, while addressing the environmental issues caused by waste.


In recent years, environmental responsibility has become a priority for industries. A study by Material Focus revealed that up to 1.3 million devices are discarded each week, resulting in as much as 10 tons of lithium waste. This is equivalent to the amount of battery usage in 1,200 electric vehicles. It is crucial to develop solutions for this issue, especially with battery disposal regulations set to change in the coming years. For instance, in the European Union, according to the recently approved draft battery regulation, disposable electronic cigarettes will require detachable and replaceable batteries by as early as 2025.


An industry expert has pointed out the urgent need for the industry to shift towards a production model that places environmental protection at its core. The links between raw materials, design, and production must be streamlined. FEELM has taken a leading position in environmental protection by considering it at all stages of production and establishing a comprehensive management chain infused with ecological thinking. This has been accomplished by creating a database of environmentally friendly materials and incorporating this into their overall approach.


The company also believes that all countries need to improve the collection and recycling of electronic devices and make it easier for consumers to properly dispose of their e-cigarettes, regardless of their manufacturer or brand. It welcomes any other initiatives that can standardize the free collection of disposable e-cigarettes at sales points, as well as raise awareness about the importance of properly recycling their devices among consumers.


FEELM's ESG team conducted a full life cycle analysis (LCA) of disposable e-cigarettes and developed a product carbon footprint analysis model to identify the major carbon emissions sources associated with disposable e-cigarettes, in order to further reduce carbon emissions.


According to data from Frost & Sullivan, SMOORE is the world's largest manufacturer of electronic cigarette devices in terms of revenue, with a 2020 global market share of 18.9%. Its market share is greater than the sum of the top five listed companies.


2FIRSTS will continue to report on this issue, with further updates available on the '2FIRSTS APP'. Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Julia Neumaier, general manager of Seita, Imperial Brands’ French subsidiary, said France should focus vaping regulation on access control, age verification, online sales and distribution channels, rather than applying tobacco-style plain packaging to vaping products.
Jul.15
BAT Regional Director Fred Monteiro Supports Spain’s Nicotine Rules but Opposes 0.99mg Nicotine Pouch Limit
BAT Regional Director Fred Monteiro Supports Spain’s Nicotine Rules but Opposes 0.99mg Nicotine Pouch Limit
Spanish newspaper El Confidencial interviewed Fred Monteiro, Regional Director for Americas and Europe at British American Tobacco (BAT). Monteiro said BAT supports setting regulatory limits for nicotine products but opposes Spain’s proposed 0.99mg nicotine-per-pouch limit, arguing that such a restriction could affect adult smokers’ transition to alternatives. He said nicotine regulation should be based on scientific evidence and harm reduction principles. Monteiro also said smoke-free products now account for around 25% of BAT’s Americas and Europe business and nearly 30% of its Europe business
BAT
Jul.30
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
According to The Moodie Davitt Report, PMI Global Travel Retail and Frankfurt Airport Retail have launched new IQOS and VEEV retail spaces at Frankfurt Airport. The installations, located inside and outside duty-free areas, showcase IQOS heated tobacco products and VEEV e-vapor products through product education, consumer interaction and brand experiences. Frankfurt Airport Retail, operated by Fraport Group and Gebr. Heinemann, manages key retail activities at Frankfurt Airport. The initiative follows PMI’s broader strategy of expanding smoke-free products through global travel retail channels. PMI has previously introduced VEEV products across multiple European airports while continuing to expand IQOS and VEEV availability in international markets.
Jul.17
Japan’s Heated Tobacco Tax Changes Reshape Consumer Choices, Survey Reveals Impact of Price and Income
Japan’s Heated Tobacco Tax Changes Reshape Consumer Choices, Survey Reveals Impact of Price and Income
A consumer survey by Japanese heated tobacco information platform RELAZO found that rising tobacco prices and planned heated tobacco tax changes may influence smoking decisions among Japanese consumers. The survey covered 49,879 men and women aged 20 to 69 nationwide. It found that around 40% of respondents cumulatively indicated they may consider quitting when a pack reaches ¥600 (approximately US$4.1), while nearly 90% expressed potential quitting intentions at a ¥1,000 (approximately US$6.8) price level. The survey also found significant differences by income level, with lower-income respondents showing greater sensitivity to price increases.
Jul.24
U.S. House Defense Bill Includes Pilot Review of Vapes, Nicotine Pouches and Heated Tobacco for Military Smokers
U.S. House Defense Bill Includes Pilot Review of Vapes, Nicotine Pouches and Heated Tobacco for Military Smokers
On July 23, 2026, the U.S. House of Representatives passed its version of the Fiscal Year 2027 National Defense Authorization Act (NDAA), which includes Section 707 provisions requiring the Department of Defense to evaluate tobacco use and nicotine alternatives among military personnel. The pilot program would examine products including vapes, nicotine pouches and heated tobacco products, primarily among active-duty service members who continue using combustible tobacco. The provision is a policy evaluation effort, not an authorization for military vaping promotion or a ban on vape products.
Jul.28
UK HMRC Urges Public to Report Suspicious Vape Shops in Crackdown on Tax Fraud, Money Laundering and Illicit Tobacco Sales
UK HMRC Urges Public to Report Suspicious Vape Shops in Crackdown on Tax Fraud, Money Laundering and Illicit Tobacco Sales
HM Revenue & Customs is urging members of the public to report vape shops, barber shops and other high-street businesses suspected of tax fraud, money laundering or other illegal activity, with informants not required to provide personal details. HMRC plans more than 30,000 interventions in 2026-27 targeting tax fraud, organised crime and illicit activity, including the sale of illegal vapes and tobacco. The push forms part of a broader UK effort to tackle organised crime on high streets, backed by a £30 million government enforcement programme.
Regulations
Aug.17 by 2Firsts Perspectives