Renowned former host Tucker Carlson has announced that his nicotine pouch brand, 'ALP,' will be sold, marketed, and distributed through ALP Supply Co. LLC, a newly formed 50/50 joint venture between Tucker Carlson's network and Turning Point Brands, according to a report by the Associated Press on November 14th.
ALP products are available in three different nicotine strengths of 3mg, 6mg, and 9mg, with four flavors to choose from: Chilled Mint, Mountain Wintergreen, Refreshing Chill and Tropical Fruit.
Carlson said: "There’s no reason consumers should be forced to buy nicotine pouches from soulless, pronoun loving, politicized conglomerates that despise them and their culture.
“With ALP, they now have an alternative that is delicious and far better than Zyn, which in case you haven’t noticed is as dry as a teabag.”
The ALP has pledged to use a portion of its profits to support charitable causes that align with consumer values.
According to reports, Turning Point Brands is an American manufacturer, marketer, and distributor of branded consumer products, including alternative smoking accessories and consumables containing active ingredients. Its core proprietary brands include the cigarette paper brand Zig-Zag® and the chewing tobacco brand Stoker's®.
Previously, Tucker Carlson had revealed plans to launch a nicotine pouch product called "ALP" to compete with Philip Morris International's nicotine pouch brand "ZYN". (Read more: Tucker Carlson to launch nicotine pouch product “Alp”)
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